Standing out as a business, especially a small business just gets increasingly difficult as time goes on. While you may only have local competitors to deal with for in-person sales, the ever-increasing shift to digital has meant that older businesses are being left behind, even though they have the prestige and the trust of many clients before them.
You need to revamp your presence both online and in-person. There are so many unique and innovative ways that you can stand out as a business, especially if you use these 2021 trends:
- Customize Your Company Vehicle for On-the-Go Advertising
Many businesses have their own vehicles. This could be a delivery vehicle or the vehicles that you and your team use to get to your clients for an on-site job. Regardless of what you use that vehicle for, if it isn’t advertising your business, then you are missing out on an opportunity.
You can customize your vehicle by adding decals or a full skin wrap. You can even add great finishing touches by adding private reg plates. This could be a variation of your business name, your slogan, or something else that ties your entire vehicle’s look together.
You don’t want your efforts to be an eyesore, but you do want people to see your vehicle and know your brand and what you do.
- Advertise by Engaging
Lockdowns meant that people spent an ever-increasing amount of time in front of their screens. They have become numb to digital ads and experts at ignoring sponsored content. While influencer marketing and small brands have found ways to circumvent this, the best way for brands to make an impact today is by being engaging. Think beyond OOH marketing; think about how you can capture imaginations. This can be done especially through VR or AR, allowing you to connect to your customers wherever they are and have them interact with your business or service in a way that is fun.
- Put Customers in Charge of Their Experience
Customer portals are so important. You want them to be able to update their information, their preferences, and their experience with you with just a few clicks of a button. Think about how food delivery sites offer live delivery maps that show their customers where their food is. That is putting customers in charge of their experience.
Customer portals are also useful when you offer a subscription-based service.
Overall, you want your customers to be in charge and to know where you are when they hire you or are expecting a delivery from you. This is how they can feel confident in you as a service and how you gain loyal customers.
- Choose Your Partnered Influencers Carefully
Influencer marketing has only grown, but you want to be very careful about the influencers that you partner with. They need to have an authentic, organic reason to use your brand. You will also want to focus at first on local influencers so that you can really capture the attention of your local customer base.