Universal Music Greater China has established Capitol Records China as a new frontline label focused on signing and developing Chinese musical talent.
The label will be based in Beijing under the direction of Tom Tang (唐勇), GM, Capitol Records China.
UMG has also launched a new standalone international division, led by Yvonne Yuen, dedicated to supporting UMG’s global talent roster across China and will continue to operate under the Universal Music China banner.
Yuen has been appointed SVP, Marketing & Head of International, Universal Music Greater China and will continue to be based in Hong Kong, reporting to Sunny Chang, Chairman & CEO, UMGC.
Both businesses will report to Sunny Chang, Chairman & CEO, Universal Music Greater China.
The launch of Capitol Records in China brings the legendary label to Asia for the first time.
For more than 80 years, Capitol Records has been home to some of the world’s most recognized recording artists, including The Beatles, The Beach Boys, Nat “King” Cole, Peggy Lee, Linda Ronstadt, Frank Sinatra and countless others.
Today, Capitol performers include artists such as Paul McCartney, Katy Perry, Halsey, Troye Sivan, Niall Horan, Neil Diamond, Sam Smith, and Beck.
Capitol Records China says it will seek to “build on the rich legacy of this iconic label and establish itself as a home for Chinese musical talent and culture in the future.”
Under the multi-label structure, Universal says UMGC is focused on “developing new innovative strategies in support of domestic labels to offer an unparalleled range of services to China’s rich and diverse musical talent.”
All labels under UMGC will work with local digital partners on content licensing and creative marketing alongside UMG’s global network of platforms and partners.
In August 2020, UMG closed with both Tencent Music Entertainment Group and Tencent Music Entertainment Group and NetEase Cloud Music – two of the largest domestic music streaming services in China.
August 2021 – UMGC claims to have become the first major music company to launch multiple frontline labels across China Records of the Republic China, EMI China, PolyGram Records China and Universal Music China as flagship label divisions.
Each label operates independently with their own artist rosters, A&R and marketing teams.
“We operate in a global industry and it is extremely important to Capitol that audiences around the world can engage with our artists and their music.”
Michelle Jubelirer, Capitol music group
Michelle Jubelirer, Chairman and CEO of Capitol Music Group, said: “We operate in a global industry and it is extremely important to Capitol that audiences around the world can engage with our artists and their music.
“The formation of Capitol Records China and the appointment of such talented members to the label’s executive team means that Chinese audiences under Tom will have greater access to native repertoire across China as well as our diverse roster of international superstar talent under Yvonne.
“This is a tremendous and fitting step forward in Capitol’s 80-year legacy.”
“I am so honored to have had the opportunity to found the legendary record label Capitol Records in China.”
Tom Tang, Capitol Records China
Tom Tang, GM of Capitol Records China said, “I am so honored to have had the opportunity to found the legendary record label Capitol Records in China.
“This is an exciting and dynamic time for music in China, with an explosion of opportunity in cultural creativity and digital innovation. Now more than ever we have the opportunity to build global careers for our local musicians.
“I look forward to working with UMG’s world-class team, expanding our investments in local talent and expanding the visibility and popularity of Chinese music internationally.”
“As one of the fastest growing markets in the world, we are committed to expanding opportunities for Chinese talent to thrive domestically, across the region and globally.”
adam granite, Universal music group
Adam Granite, EVP, Market Development, Universal Music Group said: “As one of the fastest growing markets in the world, we are committed to expanding opportunities for Chinese talent to thrive domestically, regionally and globally .
Granite added, “To discover and unleash the tremendous potential of China’s musical creativity, we continue to develop and strengthen our activities and commitment to A&R and talent development through our unique multi-label structure.
“These additions to our business allow us to provide world-class services and create opportunities for our domestic and international artists.
“I wish Tom and Yvonne every success and am very excited to start a new division of Capitol Records, one of the most well-known music labels in China.”
“I would like to congratulate Yvonne and Tom on taking on new responsibilities as we continue to expand our multi-label operations in the highly competitive Chinese market.”
Sunny Chang, UMGC
Sunny Chang, Chairman and CEO of UMGC said: “I would like to congratulate Yvonne and Tom on taking on new responsibilities as we continue to expand our multi-label operations in the highly competitive China market.
“Yvonne has always played an essential role in bridging the local and international with her strategic thinking, outstanding insight and cross-cultural expertise.
Chang added, “I am pleased to see Yvonne continue to achieve success for our international division across the region. And I warmly welcome Tom to join our stellar management team and continue our commitment to domestic A&R with the launch of Capitol Records.
“I believe his exceptional knowledge and breadth of experience will contribute significantly to Capitol’s future success in China.”
“It is a privilege for me to take on this new role at such an exciting time. Great music travels across borders.”
Yvonne Yuen, SVP Marketing Greater China and Head of International, said: “It is a privilege for me to take on this new role at such an exciting time. Great music travels across borders.
“At UMGC, our international team is always striving to develop innovative and tailored marketing campaigns to bring our artists’ repertoire to new territories and audiences, and this exchange of music should work both ways.
“I believe that China is at the forefront when it comes to breaking the international stars of tomorrow. I hope to work closely with our domestic labels to identify the future stars from China and bring their music to a global audience.”
Tang joined UMGC in August 2019 as VP, Head of A&R and Content Strategy, Universal Music China and played an integral role in developing the national A&R strategy and creative content partnerships.
He has supported recent signings of UMC artists including Linong Chen (陈立农) and Sunnee (杨芸晴), who were China’s top-grossing debut acts of 2020 according to UMG, Gina Alice (吉娜 爱丽丝); Dylan Xiong (熊梓淇) ; and Chengyu Cai (蔡程昱).
Tang has also had partnerships with Disney China, Hunan TV, and League of Legends (Riot Games), among others.
Tang, a native Chinese music manager with over 20 years of experience, was named “Manager of the Year” by China Music Business in 2019 in recognition of successfully breaking Chinese hip-hop artist Air (艾热), who became champion was appointed to the talent competition show – Rap from China.
Before UMG, Tang was a musical entrepreneur who founded various start-ups and music projects and held leadership positions at Wild Aid and EE Media.
In this newly created position, Yuen will lead the development of marketing strategies, daily promotional campaigns and creative commercial partnerships for UMG’s roster of international artists in the region.
UMG says its international artists have built a solid following among China’s music audiences over the years, with Republic Records/UMG artist Taylor Swift becoming the best-selling international artist of all time in China.
Additionally, Yuen and her team will lead global marketing efforts for Chinese native artists, expanding and creating new opportunities for native artists to reach a broader international audience through UMG’s global network of companies and labels.
Previously, Yuen held regional marketing positions in Greater China and South Asia at UMG. Before joining UMG in 2005, Yuen held the position of VP, Marketing, sony music Asia and roles at Warner Music and Arena Group in Hong Kong.music business worldwide
https://www.musicbusinessworldwide.com/universal-expands-capitol-records-into-china-led-by-general-manager-tom-tang12/ Universal expands Capitol Records into China led by General Manager Tom Tang