Universal Music Greater China has launched Capitol Records China as a new front-line label focused on signing and growing Chinese music.
UMG has also established a new independent International division in the market under the leadership of Yvonne Yuen, dedicated to supporting UMG’s global talent roster across China, which will continue to operate under the Universal Music banner China.
Yuen has been appointed SVP, Marketing & Head of International, Universal Music Greater China, and will continue to be based in Hong Kong and report to Sunny Chang, President & CEO, UMGC.
The launch of these new divisions is supported by strategic executive management appointments, with Tom Tang (唐勇) appointed as GM, Capitol Records China and Yvonne Yuen as SVP, Marketing & Head of International , Universal Music Greater China effective immediately.
Both divisions will report to Sunny Chang, President & CEO, Universal Music Greater China.
The launch of Capitol Records in China brings the iconic label to Asia for the first time.
For over 80 years, Capitol Records has been home to some of the world’s most celebrated recording artists, including The Beatles, The Beach Boys, Nat “King” Cole, Peggy Lee, Linda Ronstadt, Frank Sinatra, and countless others. others.
Today, Capitol artists include Paul McCartney, Katy Perry, Halsey, Troye Sivan, Niall Horan, Neil Diamond, Sam Smith, and Beck.
Capitol Records China says that it will seek to build on “the rich legacy of this legendary label and establish itself as a home for future Chinese musical talent and culture”.
The airline will be headquartered in Beijing under the leadership of Tom Tang.
Under the multi-label structure, Universal says that UMGC is focused on “developing new creative strategies to support domestic labels, in order to provide an unprecedented set of services to diverse musical talents.” the variety and variety of China.”
All UMGC labels will work with local digital partners in creative marketing and content licensing, along with UMG’s global network of platforms and partners.
In August 2020, UMG entered into content licensing agreements with both Tencent Music Entertainment Group and NetEase Cloud Music – two of the largest domestic music streaming services in China.
August 2021 – UMGC becomes what it claims to be the first major music company to establish multiple online label operations across China with the launch of Republic Profile China, EMI China, PolyGram Records China and Universal Music China as their top recording divisions.
Each label operates independently with its own dedicated artist roster, A&R, and marketing team.
“We’re in a global industry, and it’s extremely important to Capitol that audiences around the world can interact with our artists and their music.”
Michelle Jubelirer, Capitol Music Group
Michelle Jubelirer, President and CEO, Capitol Music Group, said, “We’re in a global industry, and it’s incredibly important to Capitol that audiences around the world be able to interact. with our artists and their music.
“The establishment of Capitol Records China and the appointment of such talented members to its executive management team means that Chinese audiences will have better access to domestic repertoire around the world. China under Tom, as well as our diverse roster of internationally talented superstars under Yvonne.
“This is a huge step forward and in keeping with the Capitol’s 80-year legacy.”
“I am honored to be given the opportunity to launch an iconic record label – Capitol Records in China.”
Tom Tang, Capitol Records China
Tom Tang, GM of Capitol Records China said, “I am honored to be given the opportunity to launch the iconic record label – Capitol Records in China.
“These are exciting and dynamic times for music in China, with a boom in cultural creativity and digital innovation. Now, more than ever, we have the opportunity to build a global career for home-grown musicians.
“I look forward to partnering with the world-class team at UMG, expanding our investment in local talent, and building the visibility and popularity of Chinese music around the world.”
“As one of the fastest growing markets in the world, we are committed to expanding opportunities for Chinese talent to find success domestically, regionally and worldwide.”
Adam Granite, Universal Music Group
Adam Granite, EVP, Market Development, Universal Music Group, said: “As one of the fastest growing markets in the world, we are committed to expanding the opportunities for Chinese talent to find success. nationally, regionally and worldwide.
Granite added, “In order to explore and unleash China’s enormous musical creative potential, we continue to develop and strengthen our operations, while remaining committed to A&R and talent development through our unique multi-brand structure.
“These additions to our business allow us to provide first-class services and create opportunities for our local and international artists.
“I wish Tom and Yvonne great success and are delighted to form a new division of Capitol Records, one of the most iconic music labels in China.”
“I would like to congratulate Yvonne and Tom on taking on new responsibilities as we continue to expand our multi-brand operations in the highly competitive Chinese market.”
Sunny Chang, UMGC
Sunny Chang, President & CEO, UMGC, said: “I would like to congratulate Yvonne and Tom on taking on new responsibilities as we continue to expand our multi-brand operations in a highly competitive market. of China.
“Yvonne has always played an essential role in connecting locally and internationally with its strategic thinking, insight and cross-cultural expertise.
Chang added: “I am delighted to see Yvonne achieve even more success for our international division in the region. And I welcome Tom to join our stellar management team, further strengthening our commitment to domestic A&R with the launch of Capitol Records.
“I believe his extensive knowledge and rich experience contribute greatly to the future success of the Capitol in China.”
“It is a privilege for me to take on this new role at such an exciting time. Great music goes across borders. ”
Yvonne Yuen, SVP Marketing Greater China and Head of International, said: “It is a privilege for me to take on this new role at such an exciting time. Great music goes across borders.
“At UMGC, our international team strives to develop innovative and tailor-made marketing campaigns to expose artists’ acts to new territories and audiences, and to Music exchange will work both ways.
“I believe China is taking the lead in disrupting the international stars of tomorrow. I hope to work closely with our domestic labels to identify future stars from China and bring their music to a global audience.”
Tang joined UMGC in August 2019 as VP, Head of A&R and Content Strategy, Universal Music China and has played an integral role in developing domestic A&R strategy and relationships partnership on creative content.
He has supported the recent signings of UMC artists including Linong Chen (陈立农) and Sunnee (杨 ), who UMG considers China’s most successful debut in 2020, Gina Alice (吉娜 · 爱丽丝); Dylan Xiong (熊 梓 淇); and Chengyu Cai (蔡程昱).
Tang has also spearheaded partnerships with Disney China, Hunan TV and League of Legends (Riot Games), among others.
A native Chinese music executive with more than 20 years of experience, in 2019 Tang was named “Manager of the Year” by China Music Business in recognition of his successful breakout as an artist. Hip-hop China Air (艾 ), who was honored as the winner of the talent show – Chinese rap.
Prior to joining UMG, Tang was a music entrepreneur, initiating various music and start-ups as well as holding management roles at Wild Aid and EE Media.
In this newly created role, Yuen will lead the development of marketing strategy, day-to-day promotional campaigns and creative commercial partnerships for UMG’s roster of international artists in the region. .
Over the years, UMG says that its international artists have built a solid fan base in the hearts of China’s music audience, with Republic Records / UMG artist Taylor Swift becoming an artist All-time international bestseller in China.
In addition, Yuen and her team will lead global marketing efforts for Chinese domestic artists, expanding and creating new opportunities for domestic artists to reach a wide international audience. through UMG’s global network of companies and brands.
Yuen previously held regional marketing positions in Mainland China and South Asia within UMG. Before joining UMG in 2005, Yuen held the position of Vice President of Marketing, Music by Sony Asia and roles at Warner Music and Arena Group in Hong Kong.Worldwide music business
https://www.musicbusinessworldwide.com/universal-expands-capitol-records-into-china-led-by-general-manager-tom-tang/ Universal expands Capitol Records to China, led by General Manager Tom Tang