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Universal Named as Launch Partner for New Billboard ChartStars NFT Project

media brand billboard has launched ChartStars, a non-fungible token (NFT) based project of curated digital collectibles on the flow blockchain.

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Billboard named Universal music group (UMG) as the starting partner for the project.

The news follows UMG’s announcement of a partnership with NFT trading platform Snowcrash this week.

ChartStars will be a collection of artist-centric digital artworks commemorating achievements and milestones on the Billboard charts.

These collectibles will feature officially licensed artwork and creative elements, including short visual clips from music videos, album photography and more.

As a launch partner of Billboard, UMG says it will work with its roster of artists and labels to celebrate Billboard chart success for songs that debut in the Top 25 or achieve other significant chart-related success.

These include, but are not limited to, length of time on the chart, concurrent number of songs on the chart, and historical chart records, among other milestones.

The first ChartStars products are expected to be available in May.

Unblocked has been signed as NFT technology partner for ChartStars. Unblocked, which is backed by Dapper Labs, the company behind NBA Top Shot, recently announced a seed funding round led by Tiger Global.

With Unblocked, ChartStars will accept credit card payments for digital collectibles and will run on the Flow blockchain platform.

“We couldn’t have asked for a better launch partner than UMG, a company that, like Billboard, puts artists and fans at the center of what it does.”

Julian Holguin, Billboard

“For the first time, music fans now have the opportunity to be forever connected to their favorite artists by sharing ownership of a specific moment,” said Julian Holguin, President of Billboard.

“These digital collectibles celebrate and commemorate special chart achievements with visually stunning creativity. Fans will also compete for real prizes, adding an authentic layer of gamification to the entire platform.

“We couldn’t have asked for a better launch partner than UMG, a company that, like Billboard, puts artists and fans at the center of what it does.”

“We’re excited to be collaborating on this product innovation, giving our artists even more opportunities to maximize their creative and commercial potential while forging stronger bonds with their fans.”

Michael Nash, UMG

Michael Nash, UMG’s Executive Vice President of Digital Strategy, said, “By harnessing its iconic charts for these compelling digital collectibles, Billboard is creating a groundbreaking new way for artists and fans to celebrate unique achievements and cultural moments.

“We are excited to be collaborating on this product innovation, giving our artists even more opportunities to maximize their creative and commercial potential while forging stronger bonds with their fans.

“These projects, completed under the creative direction of our artists, will be unique assets that every fan will want in their collection.”music business worldwide

https://www.musicbusinessworldwide.com/universal-named-as-launch-partner-for-new-billboard-chartstars-nft-project/ Universal Named as Launch Partner for New Billboard ChartStars NFT Project

Fry Electronics Team

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