Universal strikes branding alliance with Johor Darul Ta’zim Football Club of Malaysia… starting with a new song by Snoop Dogg and Joe Flizzow

Universal Music Southeast Asia and Def Jam Recordings SEA have entered into a strategic global branding alliance with Malaysian Super League champions, Johor Darul Ta’zim Football Club (JDTFC).

The partnership will see the release of a track titled PioneersThe official 2022 theme song of the JDTFC club.

It was created and performed by Snoop Dogg and Joe Flizzow, one of Malaysia’s most popular rappers who is also the President of Def Jam Recordings SEA.

Partnership news follows Snoop Dogg’s appointment at Def Jam in the US as an Executive Innovation and Strategy Consultant last year.

With a focus on A&R and creative development, Snoop Dogg’s role at the firm sees him acting as a senior strategic advisor.

The new track is part of JDTFC’s broader global branding strategy, developed in partnership with UM SEA.

Universal Music Malaysia will be the exclusive music distribution partner for the single, which will be available on digital streaming platforms worldwide, from tomorrow (March 18) 2022.

Universal Music Group Launch of Def Jam Southeast Asia in 2019 as part of the expansion of its recorded musical activities across Southeast Asia (UMG SEA).

Pioneers made by Snoop Dogg and Joe Flizzow and produced by SonaOne. Vocals have been recorded in Los Angeles and Kuala Lumpur, with mixing and mastering completed in Los Angeles.

“We are honored to partner with Johor Darul Ta’zim Football Club for this groundbreaking initiative.”

Calvin Wong, Universal Music Group

Calvin Wong, CEO of Universal Music Group, Southeast Asia & SVP, Asia said: “We are honored to partner with Johor Darul Ta’zim Football Club for this groundbreaking initiative. this.

“The experience and creativity of the team of artists and executives of Universal Music SEA and Def Jam Recordings SEA will help expand the legacy of JDTFC and the cultural impact of our artists, not just in Malaysia and Southeast Asia but also worldwide.

“We are truly proud to be a part of JDTFC’s global brand strategy and hope our artists will unite JDTFC fans globally through music.”

“The beauty of this unique partnership with JDTFC is that we are able to provide groundbreaking opportunities for local artists and homegrown brands that are growing with international superstars like Snoop Dogg.”

Kim Lim, Universal Music Malaysia

Kim Lim, MD of Universal Music Malaysia said: “Collaboration between artists is one of the biggest creative drivers driving music and brands today.

“The beauty of this unique partnership with JDTFC is that we are able to provide a ground-breaking opportunity for local artists and a growing home-grown brand with international superstars like Snoop Dogg.

“I believe this partnership can open up a whole new world of sounds, styles and opportunities between Universal Music Malaysia and JDTFC in future seasons.”

“Universal Music Group is the largest music company in the world with a history of award-winning artists and great music that has shaped the entertainment industry for nearly 100 years.”

HRH Tunku Ismail Ibni Sultan Ibrahim, Johor Darul Ta’zim . Football Club

HRH Tunku Ismail Ibni Sultan Ibrahim, Owner of Johor Darul Ta’zim Football Club, said: “Universal Music Group is the world’s largest music company with a rich history of award-winning artists. and great music has shaped the entertainment industry for nearly 100 years.

“Having an extraordinary hip hop legend like Snoop Dogg perform the official JDT 2022 theme song with our Johorean artist Joe Flizzow is truly a great collaboration.

“We hope that Pioneers will mark the beginning of more collaborations between JDT and Universal Music in the coming years. ”Worldwide music business