Universal‘s “Web3” label 10:22PM has bought a Bored Ape NFT (Bored Ape #5537).
In a press release announcing the purchase, UMG says the female digital character dubbed “Manager Noët All” will serve as the manager for the 10:22PM virtual NFT band KINGSHIP.
The band’s characters are also from the Bored Ape Yacht Club and were created by UMG in November.
22.22 is a UMG daughter who was founded by former Sony executive Celine Joshua with initial intent to engage artists, social media influencers and digital media creators with a focus on multimedia content creation.
According to UMG, the label is now discovering and developing artists, brands, digital creators and intellectual property.
UMG says 10:22PM’s purchase of the NFT makes it the first label from a major music company to “own one of the popular NFT characters and become a member of the Bored Ape Yacht Club community.”
At the time of transaction125 ETH was worth $360,000.
Bored Ape NFTs can fetch high prices. A sold for over $2.8 million in January.
The Bored Ape Yacht Club is a collection of 10,000 Bored Ape NFTs described as “unique digital collectibles living on the Ethereum blockchain”.
A Bored Ape NFT doubles as a Yacht Club membership card, granting access to members-only benefits.
With KINGSHIP, 10:22PM says it will guide the group in the development and release of new music, NFTs, community-based products, activations, and experiences in the metaverse.
This, in turn, claims 10:22 PM will “launch a new breed of artist, fan and community engagement.”
“We hope to make the KINGSHIP universe as fun and engaging as possible while adding value for holders.”
Celine Joshua, 10:22 p.m
Celine Joshua said, “Since our initial announcement, we’ve been incredibly busy developing KINGSHIP and I’m extremely excited to introduce Manager Noët All, one of many new characters to join the KINGSHIP universe.
“As manager of the group, manager Noët All will help drive the storyline and allow us to communicate with the community.
“We hope to make the KINGSHIP universe as fun and engaging as possible while adding value for owners.
“With the launch of KINGSHIP’s official Discord, the community will have a home where members can interact with each other and get the latest updates on KINGSHIP’s journey, including access to the allow list. Stay tuned, there’s so much more to come.”music business worldwide
https://www.musicbusinessworldwide.com/universals-web3-label-1022pm-just-bought-a-bored-ape-nft-for-over-350000-and-says-it-will-serve-as-the-manager-for-virtual-band-kingship1/ Universal’s Web3 label 10:22PM just bought a Bored Ape NFT for over $350,000… and says it will serve as manager for virtual band KINGSHIP