THE United Rugby Championship has apologized to Cardiff player Aled Summerhill and ended its relationship with the company with which it updated its TikTok account via a post mocking a head injury sustained by the player in a recent game suffered.
The league was forced into action after their official account published a video showing the winger being knocked out as he fought an opposing player in the Wales side’s loss to the Lions in Johannesburg two weeks ago.
When it hit the ground, an animation of the “zzzz” from the shaken Summerhill’s head appeared on video, which was later removed.
The player himself took to social media to highlight the post, writing: “I really didn’t think head injuries were something to joke about with everything that happens with them in sport, there we are @URCOfficial. “
Chief Executive Martin Anayi responded to Summerhill last night saying the post “never should have been promoted” and the league has subsequently issued a statement saying it has made the decision to end its relationship with the agency and join Summerhill to apologize.
“The United Rugby Championship has apologized to Cardiff Rugby’s Aled Summerhill after a social media post focusing on an incident that resulted in a concussion was shared on our official TikTok account,” the statement said Explanation.
“Injuries, and head injuries in particular, are always a serious matter that requires sensitivity and this post went against URC’s values and editorial guidelines.
“The oversight processes surrounding posting to our official channels have strict protocols, but unfortunately in this case, due to an individual error, they were not followed. The post has been removed and action has been taken to ensure this never happens again.
“As a professional rugby union competition, the URC uses the procedures for assessing head injuries set out by World Rugby. Alongside our clubs and unions, the URC takes the physical well-being of players extremely seriously and is always a top priority.
“Over the past few seasons, the URC has facilitated a number of studies and deployed medical technology to allow medical staff to detect injuries in real time to improve player welfare. Such examples include Hawk-Eye medical surveillance technology, used in league games since 2017, mouthguard trials that share data on head collisions, and Eye Guide trial – an eye-tracking technology used to diagnose concussions.
“URC would like to apologize to Aled’s family, friends, team-mates, club and anyone else who rightly felt the post in question was inappropriate. URC has investigated the events leading up to this post with the content agency commissioned to post to the URC TikTok account and as a result the supplier’s relationship with URC has been terminated.”
The incident comes amid a renewed focus on player welfare, with the International Rugby Players organization reaching out to the Six Nations to voice their concerns over a spate of head injuries in the last tournament.
Rugby’s disciplinary procedures have also come under scrutiny, particularly the length of the suspensions imposed on England’s Charlie Ewels and Bulls hooker Bismarck du Plessie following red cards to Ireland and Munster.
https://www.independent.ie/sport/rugby/pro14/urc-organisers-left-red-faced-by-tiktok-blunder-as-league-apologises-to-cardiffs-aled-summerhill-41484619.html URC organizers were left red-faced by a TikTok blunder as the league apologized to Cardiff’s Aled Summerhill