UX design – Importance and meaning in structure of websites and applications

Design is the first thing you pay attention to when you open a web page or application. The user experience mainly depends on the design as well as how it contributes to brand awareness. Today it is possible to create a visually beautiful website, but not take into account the needs of a common user. It is not good. User experience (UX) is an important determining factor, because without it, any tweaks will not be able to bring the required conversion. In this article we tell you more why it is very important to use UX design services for creating any websites.

  Why UX design service is so important

 Being a talented designer isn’t enough to create websites that are visited by many clients. To be competitive, you need to create a user experience. UX design service is needed to develop a good website or app structure. You can draw a beautiful picture even without much experience. But the right arrangement of elements at the picture so that clients became interested is real professionalism.

In recent years, the competition in the market has increased significantly, and the owners of sites and applications are ready to go to any lengths in order to provide the required amount of traffic. To do this, they are ready to invest large amounts of money – all in order to get an attractive, unique design that will be able to give the user what he expects immediately after opening the home page. UX design service is it, that necessary for meeting all user expectations.

 With the development of digital space and working methods, the virtual space has gained immense importance and become more complex. Straightforward static presentation of information has become an interesting and exciting process.

But the secret of success remains unchanged. It all depends on how the user evaluates your work. Set such questions for yourself:

 -Does the site provide the information you need?

 – Is it easy to find it?

– Does the user enjoy working with it? 

 A successful UX designer must make sure that the answer to all of the above questions is yes. Because it is according to these criteria that the user makes a general impression of the website and decides whether he will use it in the future or not.

 There are different ways to nudge users to use your services. For example, reducing prices or offering a truly unique product on the market. Either the options above are available to you or not, all the same it is necessary to study the client and take care of him, including in design.

  Here’s what the statistics say:

-88% of consumers are less likely to return to a website after a bad experience;

-68% of people switch to a competitor when they don’t feel taking care about themselves.

 The practical guide Fixing bad UX designs noted that companies with a focus on UX were able to increase their revenue by 37%.

According to the Baymard Institute, UX design services alone can increase conversions for a large online store by 35%.

 Web designers use different approaches and different tools in their work. But what they all have in common is that they all want to understand the preferences and needs of users, guided by existing solutions. This rather simple approach has changed with the advent of UX design services.

This new approach has added certain significant components to web design.

The customer identifies the key direction – what kind of user experience he would like to achieve, and the designer discusses this issue with him. After that, based on the information received, the developer tries to understand what the user expects from his work, as well as how to achieve the goals for which the site is created (providing information, opening discussions, generating leads). Today, when user experience has already come out on top, site developers must focus on the audience. This goes much further than just understanding the main information: income level, age and gender of the audience.

A good UX designer must be imbued with the needs of the user. He must have an idea of ​​the personality of users, their interests, hobbies, as well as how he can adapt the visual presentation of data to their expectations.Having collected all the necessary information, the designer can make a special template that would meet the intended goals, and then test it on real users. He should not deviate from his goals at any stage of development.

Only sites that are adapted to rapidly changing conditions can maintain their niche in today’s market. And the best of them compete on the criterion of user satisfaction: is the user satisfied with the use of a digital product. In practice, user experience and satisfaction are the main criteria for evaluating the effectiveness of web design today. UX design services is possibility to increase this effectiveness definitely.

That’s why web designers must apply UX design elements in their work and it is excessively important.

DataArt is an international company providing UX design services. The team of the company has trained experienced designers who have mastered all the elements of web design and can develop exactly what you need for the correct interaction of site content with users.    

DataArt an international software development company that takes a unique human approach to problem solving.

Fry Electronics Team

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