Vernon Kay British brand ‘absolute garbage’ in the context of cost of living crisis

Vernon Kay has said Britain’s current state is “absolute garbage” amid the cost of living crisis, and called for families to be given more accessible opportunities to do things together.

The 48-year-old TV and radio presenter will play Dandini in the pantomime Cinderella at the Wycombe Swan Theater in High Wycombe, Buckinghamshire, in December.

Reflecting on panto’s ability to bring families together, Kay said: “I think we need to assess our mental health as a nation with everything going on.

“I try not to watch the news, because when I left after half an hour of television, I felt very depressed. I feel very disappointed because right now, that’s not bad news.


Kay is set to make her panto debut this Christmas, when he will play Dandini in Cinderella (Paul Clapp/Limelight Studios/PA)

“War, energy crisis, empty food banks, increased demand for food banks, pound collapse, Government in turmoil. It’s just absolute garbage.

“And I think there needs to be something where, as a group, we can do everything together. So I think things like pantomimes, I think investing in parks and public spaces, I think maybe giving kids free access to drama lessons, or opening soccer training at the local playground your side…

“Things where we do family activities together, but there are also things that only separate us for an hour or two a week, apart from reality, because that’s what we need, because because it’s just crap at the moment.”

Kay went on to call on the Government to do more for those with lower wages.

“The government is going to cut taxes for the rich and rich – I was like ‘Are you kidding me?’

“What about tax breaks for those who need them most, those who go out and share every day? They are the mainstay of the UK”.

Before launching panto, Kay also revealed that he’s been on an “emotional roller coaster” since landing the part.

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“When I said yes, it was an exhilarating thrill. Then I sat in the cast for a few characters to experience and then I felt that kind of impersonation syndrome, where you’re like, ‘Oh my gosh, these guys are amazing,'” he said.

“And then I got the script and I was really nervous, and I started learning the script and I was really nervous, and I hope that all those emotions, when we got into the practice room, all they’ll merge into one and it’ll be like ‘Turn it, let’s do it!’


Vernon Kay says communication is key to managing family life and business schedules with his wife, Tess Daly (Kirsty O’Connor/PA)

Speaking candidly about how he and his wife, TV host Tess Daly, plan to manage their business schedules, Kay says good communication is the key to success.

“The best way to heal and the best way to deal with it and the best way to make things more positive is to talk,” he says.

“So we’re like having a family forum, where you know, we talk to the kids and we talk to each other.”

Kay has been married to Daly, 53, the serious host, since 2003 and the couple have two daughters, Phoebe and Amber.

He added: “Even though we’re in the entertainment industry, it’s still work, it’s still work, so you just have to deal with it like anyone really would, calling for real. Lots of support from friends and family, call my parents down and see if they can take care of the kids! “

– Vernon Kay will play Dandini in the Wycombe Swan Theater production of Cinderella from December 9 to December 31. Vernon Kay British brand ‘absolute garbage’ in the context of cost of living crisis

Fry Electronics Team

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