Video meetings don’t have to be face-to-face

If this isn’t email, I can send you a video.

We’ve all gotten used to video meetings over the past two years. But when it comes to asynchronous — or asynchronous — communication, we mostly fall into the tried-and-true email medium.

Email is good for many things, but it’s bad at conveying emotions or personality, providing a demo, or showing off a scene. Video is better for that.

Eric Burns, CEO of Panopto, a video content management company. “Getting someone to talk to you through a spreadsheet is much better than sharing a sheet and a document.”

Panopto is one of those companies that is increasingly developing ways to make asynchronous video practical and easy for all kinds of tasks currently handled by email or face-to-face meetings. For product demonstrations and demonstrations, the value of video is obvious, but advocates say there are other ways the medium can be deployed to help organizations run more efficiently. .

Rethink the meeting

Consider how meetings typically go. The session started a few minutes late to allow time for those who fell behind and made small talk. There is usually a presentation, often not shared in advance with attendees. People ignore what the speaker is saying as they squint to figure out what’s on the slides.

Meetings can be shorter, more productive and more inclusive if part of a session is pre-recorded, said Michael Litt, CEO of the video messaging service. Vidyard. “There’s a common notion that meetings have to be face-to-face, but not everyone is confident in their ability to respond in real time,” he said. This format is not suitable for those who need time to parse what is being communicated. Physical meetings tend to be dominated by the most outgoing, results-oriented attendees.

Litt suggests that meeting organizers can instead record the presentation and send it to attendees a few days in advance with a shared document for input. “That way, when you go into the meeting, you already have everyone’s questions and thoughts in mind instead of spending the first half of the presentation,” he says. Each person who arrived was given a full summary and was willing to spend time discussing rather than listening to lectures.

The same goes for sales presentations and customer communications. “When you send a client a five-minute overview of a topic, you can have a more focused one-on-one conversation,” says Litt.

Information dense media

Burns asserts that “the informational bandwidth of a video, especially when paired with a demo or presentation, is extremely high. It is great for training and as a reference. You can speed it up, slow it down and watch it piece by piece. “

Recording meetings, customer interactions, and company events on video also creates an archive of best practices and solutions. “If the support team sees a workflow issue with a customer, they can document it and send it to the engineering team,” he said. “It builds a video library of an organization’s digital burnout as it addresses issues.”

Panopto uses optical character and voice recognition to make audio and video content searchable. Despite the shortcomings of current technology, transcription doesn’t have to be perfect to be useful. “Humans need 90% accuracy to recall something, but 35% accuracy is enough for search engines to provide highly accurate results,” says Burns.

Not everyone feels comfortable in front of the camera, but the pandemic has been a boon in that respect. It forces us all to learn at least some of the basics of video communication while also making us a little more tolerant of other people’s imperfections.

Burns recommends a few basics: Avoid messy settings, poor hygiene, and sloppy dressing. The face should be in focus and not cut across the forehead. Invest in good audio and video equipment, as “research has shown that low-quality audio makes people think the person is less intelligent.” Respect your viewer’s time and keep the message short. Use video in places that make sense, but keep good old email in your back pocket.

Recent years have seen an explosion of tools that make recording and sharing videos easy, including Vidyard, Loom, Hippo Videosand CloudApp. They can get into something. A survey conducted by Vidyard found that 89% of financial services professionals think video messages have a greater impact than text messages, and two-thirds said they understood a client or client better through video interaction. Who said it had to be in real time?

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Copyright © 2022 IDG Communications, Inc. Video meetings don’t have to be face-to-face

Fry Electronics Team

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