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Vogue magazine apologizes for legal threat of the same name in a framed letter to pub owners

The Conde Nast legal team sent a cease and desist letter to the owners of a 200-year-old pub in an even older village with the same name as the fashion title

Mark Graham
Mark Graham, owner of the Star Inn in Vogue, St Day, Cornwall, with the letter from the owner of the magazine

International magazine Vogue has issued a framed letter apologizing for getting it wrong and threatening to sue a 200-year-old pub of the same name.

Condé Nast, the publication’s owner, filed legal action against The Star Inn with Vogue. But the hostel in Cornwall, near Redruth, is more than two centuries old and the village of Vogue is even older.

The publisher’s legal department in New York sent landlords Mark and Rachel Graham a cease and desist letter, threatening them if they didn’t stop using the Vogue name. The pair responded to the magazine’s Chief Operating Officer Sabine Vandenbroucke, setting off an online storm.

Now the title states that when the couple changed their legal trading status from partnership to limited liability company and the name Star Inn Vogue appeared in Companies House, they decided to act.

It said: “I’m sure you’ll appreciate why we regularly monitor the use of the Vogue name, including at Companies House (that’s how your company name was brought to our attention).

“However, you are correct in stating that further research by our team would have revealed that we did not need to send such a letter on this occasion.”







Vogue in Cornwall has a hundred-year-old name
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Picture:

James Dadzitis / SWNS)

CornwallLive reported on the pub couple’s amusing response, which criticized Vogue for not bothering to Google the name of the Cornish village. The 60-year-old landlord pointed out that Vogue should have asked the villagers for permission to use their village’s name, not the other way around.

“I assume your magazine bases its name on the dictionary term for fashionable used in the Oxford English Dictionary, without capital letters, is in the small village of Vogue near St Day, Cornwall.







Mark and Rachel Graham are the current owners of the 200 year old Star Inn
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Picture:

James Dadzitis / SWNS)

“I note in your letter that you have only existed since 1916, and I assume that at the time you chose to capitalize the name Vogue you did not seek the permission of the real Vogue villagers.

“I also take it that Madonna didn’t ask for your permission to use the word Vogue (again, the capitalized version) for her 1990s song of the same name. You are both free to use the uncapitalized version without our permission.

“Yes that’s right, Vogue is the name of our village which has been around for hundreds of years and is actually a Cornish word, not English.” He added: “While I found your letter interesting, I also found it incredibly funny.

Mr Graham concluded by saying: “To your question as to whether we would change our name there is a categorical NO.”







Mark Graham says the pub’s name is a Cornish word, not English
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Picture:

James Dadzitis / SWNS)

Condé Nast admitted that it may have been a bit hasty in using legal threats and should have used the Google search engine instead, prompting Christopher P. Donnellan of the Legal Department of Condé Nast Publications Limited to write another letter to Mark and to write to Rachel.

It read: “Thank you for your letter of March 15, 2022 and for your reply with further information about your company and the Hamlet of Vogue. We were grateful for your reply and for learning more about your business in this beautiful part of our country.

“I’m sure you’ll appreciate why we regularly monitor the use of the Vogue name, including at Companies House (that’s how we were made aware of your company name). However, you are correct in stating that further investigation by our team would be required and we have determined that we did not need to send such a letter on this occasion.

“Everyone at Conde Nast wishes you and everyone at Vogue best wishes for a great summer and for your upcoming May 18th American Night.”

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https://www.mirror.co.uk/news/uk-news/vogue-magazine-says-sorry-framed-27015258 Vogue magazine apologizes for legal threat of the same name in a framed letter to pub owners

Fry Electronics Team

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