Waitrose announces loyalty program improvements – and that means more savings for shoppers

MyWaitrose’s loyalty program will relaunch on February 23rd and will offer frequent customers a variety of “personalized offers” based on their shopping habits

Waitrose modifying it loyalty program this month – and the supermarket says loyal shoppers will be able to save an extra 112%.

The MyWaitrose The program will relaunch on February 23 and will offer customers more “personalized offers” based on their shopping habits.

Waitrose, part of the John Lewis Partnership, says loyalty members will get “more flexibility, tailored offers and money from their weekly store” with rewards split into two categories.

There will be both personalized offers and exclusive savings, with offers released weekly.

Discounts can be redeemed through the online MyWaitrose member center, through the Waitrose app or in stores.

Some offers will run monthly, and customers will be emailed every Wednesday to remind them to choose deals for the week.

One of the first sales just announced by Waitrose is 20% off cheese, meat, fish and deli from February 23 to March 14.

Grocer reports that Waitrose has spent “tens of millions on the program” to double its investment in MyWaitrose incentives.

“Incentivizing MyWaitrose members to try more of these products will provide a much-needed boost to these smaller vendors and will also allow customers to experience unparalleled service delivered by experts.” our meat, fish and cheese offers,” said the retailer.

Are supermarket loyalty programs worth it? Let us know: mirror.money.saving@mirror.co.uk

The loyalty program shakeup comes after Waitrose stopped distributing free newspapers to MyWaitrose members.

Loyal shoppers can still get free copies of Waitrose Food, Health and Beverage magazine, discounts on dry cleaning and cooking courses at The Culinary School, and cashback on healthy products with Vitality Health.

Waitrose has stopped giving out free hot drinks to members during the Covid pandemic.

There are 332 stores across the Waitrose & Partners brand in the UK, including 65 “mini Waitrose” convenience stores.

If you’re not a Waitrose shopper, we’ve compared all supermarket loyalty programs here.

For example, Tesco has a Clubcard program that allows you to collect points every time you shop.

Shoppers receive one point for every £1 they spend in-store and online or one point for every £2 spent on fuel.

You need a minimum of 150 points to get any kind of voucher, worth £1.50 – or save them and 500 points will be worth £5, for example.

Or if you shop at Sainsbury’s, you’ll probably be familiar with Nectar’s loyalty program.

To get one Nectar point, you need to spend £1 at Sainsbury’s, or one Nectar point per liter of fuel purchased at Sainsbury’s gas stations.

One Nectar point is then worth 0.5p to spend, which means 100 will convert to 50p.

For a £40 store, you need to save 8,000 points to redeem for usage.