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Warner expands into Bollywood music via strategic partnership with Indian company Jjust Music

Warner Music India has entered into a strategic partnership with Indian company Jjust Music, marking the major’s first foray into what he calls ‘marquee’ Bollywood releases.

Their first release together will be an English language pop track by Tiger Shroff, the actor, martial artist and dancer known for his roles in popular Hindi films.

The companies say the aim of the partnership is to “create the next generation of Indian music stars” and that Jjust Music artists “will benefit from being integrated into Warner Music’s global network”.

Jjust Music was launched in 2019 by actor, film producer and entrepreneur Jackky Bhangnani.

The company produces both Bollywood songs and non-movie tracks from a variety of genres.

Since launching in 2020, warner Music India has domestically signed superstar artists such as Diljit Dosanjh, Armaan Malik and Darshan Raval.

In October, WMG strengthened its market presence by signing a distribution agreement with Bollywood music company Tips Music.

Other recent agreements signed by Warner Music India include an exclusive distribution agreement with Punjabi music content consortium and aggregator Sky Digital India in January 2021.

“I am very excited to bring my vision of Indian music to life through this unique collaboration with Warner Music India.”

Jackky Bhagnani

Jackky Bhagnani said: “Jjust Music was born out of an ambition to create pioneering music and provide a platform for independent Indian artists while supporting them with our experience, expertise and resources.

“I am thrilled to bring my vision of Indian music to life through this unique collaboration with Warner Music India.

“By giving Indian music and artists the same attention, support and opportunities as international music, this collaboration will only increase our artists’ confidence and improve the quality of their music.”

“We are excited to break into the Bollywood scene but just as motivated to provide a platform for talented and interesting non-film music artists.”

Jay Mehta, Warner Music India

Jay Mehta, Managing Director of Warner Music India and SAARC, said: “We are delighted to partner with Jackky Bhagnani and Jjust Music. This collaboration will help us enhance our artists’ careers by offering support in a variety of areas, from live shows to brand partnerships.

“We are excited to break into the Bollywood scene but just as motivated to provide a platform for talented and interesting non-film music artists.”

“This deal will see Jjust’s artists benefit from our global network while Warner Music makes its own Bollywood debut.”

Alfonso Perez-Soto, Warner Recorded Music

Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music added: “Jackky brings energy, enthusiasm and entrepreneurial flair to the Indian music market and he is exactly the kind of person we are excited to work with.

“Through this deal, Jjust’s artists will benefit from our global network while Warner Music makes its debut in Bollywood. It’s an exciting moment for us and we hope too for the many Indian artists who want a place on the global stage.music business worldwide

https://www.musicbusinessworldwide.com/warner-expands-into-bollywood-music-via-strategic-partnership-with-indias-jjust-music/ Warner expands into Bollywood music via strategic partnership with Indian company Jjust Music

Fry Electronics Team

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