AI music technology company LifeScore has raised £11 million in Series A funding, led by Octopus Ventures, bringing its total funding to £12 million.
The round saw participation from Warner Music Group, IDEO and 4 Good Ventures. Additional investment has been received from existing investor Metaplanet Holdings OÜ, the company’s original backer.
LifeScore creates adaptive music on demand, which the company says is “algorithmically tailored to the context and needs of the listener”.
The startup was founded by film and video game composer Philip Sheppard, Tom Gruber, Siri co-inventor and respected AI expert, Ian Drew, who has been described as “a serial tech entrepreneur,” and Chris Walch, a former attorney at Latham & Watkins.
Company is a graduate of the 2019 Abbey Road RED Incubator show.
LifeScore says its technology has applications across AR and other simulated environments, live streaming, gaming, cars, sleep, fitness, health and wellness, and has signed a licensing agreement with Audi .
The start-up intends to use the £11 million investment to strengthen its traction in Europe, the US and Asia by beefing up its engineering, audio and operations teams, and expanding its customer base. products and invest further in its proprietary adaptive music technology.
LifeScore says its platform can generate music in real time, sounding as if it was created by “talented human composers and played by skilled players”.
According to the startup, its AI platform works using what it calls ‘Mobile Components’, which it says is a patented method “to transform the building blocks of an artist’s recorded composition or “cells” into music that adapts by selecting, algorithmically combining, layering, sequencing, mixing, and emitting the final product in real time “.
LifeScore says the results sound like music made by human artists, because it’s created from “music materials composed and performed by world-class musicians.”
“LifeScore is making music for Metaverse and is building the future of creative collaboration that bridges the gap between man and machine.”
Tara Tan, IDEO
“LifeScore is making music for the Metaverse and is building the future of creative collaboration that bridges the gap between humans and machines,” said IDEO’s Tara Tan.
“LifeScore wants to bring composers into the action, using Augmented Intelligence to surprise and delight, rendering dynamic and reactive music in real time.”
Philip Sheppard, LifeScore
Philip Sheppard, Co-Founder and CEO of LifeScore, commented: “Music is not just a luxury, it is an essential part of life. Whether sleep, mental health, exercise or an adrenalin boost are essential, music is there to regulate our lives.
“LifeScore wants to put composers into action, using Augmented Intelligence to surprise and delight, rendering music reactionary and alive in real time.
“We are delighted to have found such supportive partners in this round of investment and believe that this will allow us to bring a brand new musical platform to success while creating many opportunities. for musicians.”
“LifeScore has made truly pioneering advances with its music technology.”
Akriti Dokania, Octopus Joint Venture Company
Akriti Dokania, Investor at Octopus Ventures, said: “LifeScore has made truly pioneering strides with its music technology.
“Music is central to our way of life and mood, and by creating adaptive music on demand, the technology is algorithmically tailored to the context and needs of the listener.
“Philip Sheppard and the team have a big vision for the future of music and we couldn’t be more delighted to support them on this journey.”
“Adaptive artificial intelligence, at the fingertips of our artists, will provide a powerful opportunity to tailor and personalize the fan experience. We are happy to get started. ”
Oana Ruxandra, Warner Music Group
“Interoperability is at the core of the growth of the music ecosystem, and adaptive music will be a key driver,” said Oana Ruxandra, Digital & EVP, Business Development, Warner Music Group. of this interaction.
“The basis of the investment is the importance LifeScore places on the artist.
“Adaptive artificial intelligence, at the fingertips of our artists, will provide a powerful opportunity to tailor and personalize the fan experience. We are happy to get started. ”Worldwide music business
https://www.musicbusinessworldwide.com/warner-joins-11m-funding-round-in-ai-music-startup-lifescore-founded-by-siri-co-inventor-tom-gruber/ Warner joins $11 million funding round in AI music startup LifeScore, founded by Siri co-inventor Tom Gruber