Warner Music Asia has formed a strategic alliance with Thailand-based independent label What the Duck by signing singer-songwriter Valentina Ploy.
The deal sees Warner Music Asia adding the Bangkok-based act to its roster and supporting the What the Duck label in its work to further the artist’s career.
Warner Music will use “the support” of Warner Music Thailand to “strengthen [Ploy’s] domestic fanbase” and introduces their work to audiences across Asia and beyond, the company says
Ploy began releasing music with What the Duck in 2019.
Since then, it has racked up nearly 40 million streams on Spotify and has charted in Indonesia, the Philippines, Singapore, Taiwan, Thailand and Vietnam, says Warner Music.
The single Bla-Bli-Blu will be Ploy’s first official release on Warner Music, which will be released on April 28, 2022.
The partnership marks Warner Music’s latest move into Asia.
The company expanded its presence in Vietnam in 2020, launching dance imprint Whet Records (2021) and hip-hop label Asiatic (2021), launching ADA, its independent artist and label services arm in 2020, and expanding its domestic ones Rosters in key markets.
The company also named Chris Gobalakrishna and Jonathan Serbin as co-presidents of Warner Music Asia in November last year.
“[Valentina Ploy] represents the new generation of singer-songwriters in Asia.”
Jonathan Serbin, Warner Music Asia
Jonathan Serbin, Co-President of Warner Music Asia, said: “We are delighted to announce the signing of Valentina to Warner Music Asia.
“An extremely talented musician, she represents the new generation of singer-songwriters in Asia.
“The styles and themes of her music and the variety of languages she can sing in allow her to reach an incredibly wide audience with her songs.
“We look forward to bringing their sound to music lovers around the world. And it’s a great way to start our partnership with What the Duck, a true pioneer in the Thai music scene.”
“It has always been a dream of mine to bring my music out into the world.”
Valentina Ploy added, “I am very pleased to be working with Warner Music.
“I am very excited and grateful to become part of the family as I feel they support my vision to develop my artist career beyond borders.
“It has always been a dream of mine to bring my music to the world and Warner Music is perfectly suited to help me reach the widest possible audience.
“With Warner Music and What the Duck, I will have an amazing group of partners who will help me achieve my vision and goal. I can’t wait to release my songs on Warner Music over the coming weeks and months.”
“Valentina has already proven to be a popular and influential star in Thailand.”
Karl Kongkham, Warner Music Thailand
Karl Kongkham, Managing Director of Warner Music Thailand said: “Valentina has already proven to be a popular and influential star in Thailand.
“Together with Warner Music Asia, we will be working with What the Duck to continue to grow her fan base here at home, while tapping into Warner Music’s broad network in Asia and beyond to help this Thailand-based artist become a truly international star can .”
“The partnership with Warner Music will make it possible [Valentina Ploy] to spread their music even further.”
Samkwan ‘Moy’ Tonsompong, What the heck
Samkwan “Moy” Tonsompong, Managing Director of What the Duck added: “We are delighted to be collaborating with Warner Music Asia on this project.
“We have been working with Valentina for a number of years and have seen her connect with fans. Their base in Southeast Asia and Taiwan is already quite strong.
“The partnership with Warner Music will allow her to spread her music even further.”music business worldwide
https://www.musicbusinessworldwide.com/warner-music-asia-inks-strategic-partnership-with-thailand-based-indie-label-what-the-duck/ Warner Music Asia announces strategic partnership with Thailand-based indie label What the Duck