MILLIONS are risking their online privacy by not reading cookies and terms and conditions.
A survey of 2,000 British adults found that more than one in three (36 per cent) admit they rarely or never read Ts and Cs online before accepting them.
And of those who do, 38 percent spend just 30 seconds or less browsing.
Almost a third (31 percent) just don’t feel like reading the fine print, while 26 percent say they don’t have the time.
It also found that 85 percent have accepted cookies on a website without reading the policy or making any changes, and 62 percent accept without knowing what they’re ok with.
The research was commissioned by Avast, who teamed up with backstar Prue Leith to educate internet users about it digital cookies.
She has created a limited edition of her chocolate chip cookies that are free to order online and come with hints, tips and tricks on how to handle the digital kind of cookies.
Prue Leith said, “While recent times have highlighted the importance of being connected online, making sure people feel safe while doing so has never been more important.
“Many people of all ages, but especially my generation, are not that familiar with certain aspects of the internet and of course that includes digital cookies.
“This can prove to be a barrier to taking full advantage of everything that being online has to offer, so I’m really excited to be working with Avast to help people understand what cookies are and how they work.”
The survey also found that half (50 percent) of adults are “fed up” with being prompted to accept cookies when landing on a website.
However, 30 percent find it helpful that cookies remember information such as passwords and settings.
But 29 percent are confused by cookie policies and 70 percent even believe websites intentionally try to confuse them with the language they use.
As a result, three quarters (75 percent) think internet users should be better informed about what is included in cookie policies.
It also found that 37 percent of respondents polled via OnePoll have accepted “Terms and Conditions” or “Cookies,” only to later realize they’d agreed to something they’d rather not have.
While 69 percent fear their online privacy is at risk, and four in ten think it’s now easier for websites to collect your personal information.
Jaya Baloo, Chief Information Security Officer at Avast, said: “Avast believes online privacy and digital freedom are fundamental human rights.
“However, the Internet is often complex and difficult to navigate due to confusing terminology and functionality.
“Our research clearly shows that many people don’t really understand cookies, how they work and what effects they have.
To learn more about the campaign and nominate someone you think could benefit from a free box of Prue Leith’s cookies, complete with internet tips, go to https://blog.avast.com/acceptallcookies
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