The Washington football team, which has used a name more like a football club as a mainstay to shift away from a racial slur, is poised to reveal a new identity.
Nearly two years after scrapping its longstanding name and logo, the team will announce the replacements on Wednesday, completing a rebranding for an organization that in recent years has been plagued by scandals off the pitch and dismal performance on the field.
The team says they will keep the traditional burgundy and gold colors. It also teased some potential monikers, such as RedWolves, Admiral, General, Armada, and President, in social media announcements and statements from Jason Wright, the group’s president.
Okay, in the statements posted to the group’s website.
On Tuesday, Joe Theismann, the former quarterback who helped the team win one of three Super Bowl titles, teased another contender. In an interview with CBS Sports Radio, Theismann said he thinks Commander is a name that “could hope people would talk about moving forward.” Footage from the local NBC affiliate Helicopter cameras on Tuesday night showed a banner reading “Commanders” inside the team’s stadium.
Whatever the name, this process was unusual. Teams are sometimes renamed or rebranded as they move to different cities or are sold to new owners. The Rams kept their name and colors but changed their logo and uniform when they moved to Los Angeles from St. Louis before the 2016 season. In Major League Baseball, the Marlins replaced Florida with Miami in their name when they moved to a stadium within the city limits. The current Cleveland Browns are a reactivated version of the following group Art Modell moved his version to Baltimore and it becomes the Crow.
However, the Washington Soccer Team took on a new identity under duress. The team’s owner, Daniel Snyder, has resisted calls for years from fans, sponsors and Native American groups to abandon the previous franchise’s name, which has long been considered a a racial humiliation of Native Americans. Snyder also faces legal challenges aimed at stripping the group’s trademarks.
But in July 2020, after George Floyd’s murder by the police and a national debate ensued about the treatment of non-whites, Snyder was pleased and remove the name “Redskins”, has existed for 87 years.
Unlike previous calls for a name change, Snyder has also faced pressure from sponsors like Nike, Pepsi and FedEx, who have threatened to remove the company’s name from the team’s Maryland stadium otherwise. any action is taken.
To buy time, the team used a common identifier while starting a search for new names and symbols.
In that time, Cleveland MLB team drops its longtime namealso included a Native American image, and changed it to Guardian.
In some ways, developing a new name and logo is a welcome distraction for a club shrouded in negative news. For most of 2020 and 2021, Snyder has been engaged in a contentious fight with three longtime limited partners in the franchise. After some rounds of mud and court battles, Tournament owners have agreed to Snyder acquired his former partners for $875 million and fully consolidated his ownership of the team.
At the same time, The alliance has received an investigation into reports of widespread harassment against women working for the group, allegations that date back almost two decades. In July, NFL Commissioner Roger Goodell fined the franchise a record $10 million and ordered Snyder to stay away from team facilities for several months.
However, he was allowed to continue looking for a new team name and logo, as well as a new stadium. Half of that work will be published soon.
https://www.nytimes.com/2022/02/02/sports/washington-football-team-new-name.html Washington football team gets new name on Wednesday