One of Southeast Asia’s biggest K-pop festivals is coming to London for the first time.
allyuPopFest takes place over two days in July at the OVO Arena Wembley with a capacity of 12,500.
The first wave of acts includes boy bands Astro, SF9, Cravity and Oneus, girl group Everglow and singer/rapper Hwasa.
There will also be a red carpet event and opportunities to mingle with the acts ahead of the three-hour headlining concert.
The focal point of the opening festival is HallyuTown’s “Marketplace,” where the public can experience Korean food and lifestyle and participate in activities.
The artist line-up includes a total of 14 acts.
The profile of Korean culture – including its music, fashion and beauty – has grown exponentially in the West in recent years.
Boy band BTS became the first K-pop act to score a UK number one album in April 2019, and other acts including girl group Blackpink have also entered the charts.
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Global promoter TEG MJR has partnered with Singapore-headquartered HAH Entertainment to bring HallyuPopFest to London.
Selena Ho, Managing Director of HAH Entertainment, said, “HallyuPopFest came about because we wanted to create a festival experience that brings together K-Pop fans from around the world and from different fandoms and share their passionate idol support, boundless energy and love of We could celebrate music and dance, which are the cornerstones of K-pop.”
Mr. Choi from Korean National Broadcaster MBC said, “We are excited to be a part of HallyuPopFest.
“MBC will host and organize HallyuTown, bringing over 30 booths from South Korea and promoting and selling everything from beauty to food to electronics.
“It will be incredible to be part of the first-ever K-Pop festival in the UK.”
Richard Buck, Managing Director of TEG MJR said: “We are delighted to bring HallyuPopFest to London for the first time.
“It will be the UK’s first K-Pop festival and HallyuPopFest’s first global landing. It’s an amazing line-up consisting of a variety of Korean music genres, from pop to rap to adult contemporary artists and indie artists.
“There will be something for everyone.”
HallyuPopFest takes place from July 9th to 10th at the OVO Arena Wembley.
https://www.independent.ie/entertainment/music/wembley-arena-to-host-two-day-k-pop-festival-41551386.html Wembley Arena hosts two day K-pop festival