“We’re facing price riots, but Mastercard wants us to smile for our purchases” – Rachael Bletchly

With the cost of living crisis deepening and horror stories from families “staying” at McDonald’s to save money, Mastercard announced that you’ll soon be able to pay for your groceries with a smile

Payface by Mastercard uses facial recognition technology
Payface by Mastercard uses facial recognition technology

Shoppers will soon be able to pay for groceries simply by smiling and waving at a screen.

That was Mastercard’s happy message this week as it unveiled plans for a “biometric checkout program” called Payface.

Customers log into a phone app linked to their debit or credit card by taking a picture of their face or scanning their fingerprints.

When they come to the checkout with their basket or trolley, a camera reads their face or digits, so they don’t have to use a card reader.

“All you need is yourself,” a Mastercard spokesman said.

“Our goal is to make shopping a great experience…to give customers the power to choose how they pay.”

Mastercard says you’ll soon be able to pay at self-checkouts by ‘smiling and waving’

I can’t be the only one who grimaced at this inappropriate announcement.

Because today there is very little to smile about for customers when they come to the checkout with half of their normal shopping.

The cost of living crisis has made going to the supermarket stressful and left people helpless.

And while they might happily stave off rising prices, real payfaces are actually focused on IF they can pay, not how.

Rising inflation and high energy costs have hit us all hard.

Some families have resorted to “life” at McDonald’s


Photo only via Getty Images)

But it is the poorest families who suffer the most, and around three million British households struggle to survive every day.

More and more people are turning to food banks, parents are skipping meals to feed children and only eating cold foods to conserve energy.

Some desperate families have reportedly started “living” at McDonald’s – buying their kids a cheap Happy Meal, washing them in the toilets, and taking advantage of the free heating and Wi-Fi.

But Conservative MPs are telling them there is no cost of living crisis – they just need to work harder, save money and learn to cook.

And the government still refuses to impose a windfall tax on energy companies, establish an emergency budget, or do anything to help.

Martin Lewis predicts civil unrest if prices keep rising



So I agree with consumer champion Martin Lewis that we are faced with potential price riots.

With energy bills soaring again in October, we could be plunged into a winter of discontent.

“There used to be relative poverty in this country,” he says, “but we are moving toward absolute poverty and we cannot allow that.

“The public mood is desperate, it is angry. And if we don’t sort this out, I’m worried about civil unrest.”

It’s time for the government to face the truth and help people pay their bills.

Because this crisis deepens every day and they cannot be expected to just endure it.

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Fry Electronics Team

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