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Wetherspoon barmaid shares tricks staff use to get customers to spend more

Sophia Nasif, who used to work full-time at Wetherspoon, explained that when she poured someone a spirit and a mixer, she used to offer them a “double” before offering a “single”.

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Wetherspoons: Bar staff discuss use of word ‘double’

A former Wetherspoon barmaid has opened up about how the pub chain is getting customers to spend more at the bar.

The pub worker explained the staff’s trick as part of a new documentary about Spoons on Channel 5.

Sophia Nasif, who used to work full-time at Wetherspoon, explained that when she poured someone a spirit and a mixer, she used to offer them a “double” before offering a “single”.

This apparently lures drink buyers into opting for double – and the ploy has been backed by psychologists specializing in consumer behaviour, Manchester Evening News reports.

Sophia said on Channel 5’s Wetherspoons: How Do They Do It?: “You say the word twice so it stays in her head first.”







Wetherspoon owner Tim Martin
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Picture:

manchestereveningnews.co.uk)

George Andrews, a former Spoons employee, added: “For example, if you have a gin and tonic, you would say ‘double or single’ in that order when ordering.

“It was something that was whispered to me because it helped upsell.”

Sophia continued, “It worked most of the time because most of the time people were like, ‘You know why not? Then I take a double.

Psychologist Kate Nightingale added: “You’re looking for the simplest and quickest solution, that’s how your brain is designed. If you ask them, Double First makes it so much easier for the brain to quickly choose the first option.”







Ex-Wetherspoon barmaid Sophia Nasif has revealed the pub chain’s secrets
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Picture:

manchestereveningnews.co.uk)

And that wasn’t the only trick of the trade revealed on the show.

Ex-pub manager Craig Henry remarked, “One of the best things to say to someone isn’t ‘do you want,’ it’s ‘how many?’

“You don’t really give the person a choice not to have onion rings, you’re basically saying, ‘So how many onion rings would you like, six or twelve?’

“That will definitely provide you with upsell. It’s part of the training, part of the criteria for staff to try to add an extra item to each order.”

The new Wetherspoon documentary comes after the pub chain announced a pay rise for thousands of staff – taking the wage rate to over £10 an hour.

The 20p pay rise means many Spoons staff are making over £10 an hour, although exact hourly wages vary.

All Wetherspoons employees are paid more than the National Living Wage, currently £9.50 an hour.

On April 1, the national living wage for workers over 23 rose by 82p to £9.50.

The hourly rate for earners aged 21-22 rose from £8.36 to £9.18 an hour.

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https://www.mirror.co.uk/money/wetherspoon-barmaid-explains-trick-staff-26914115 Wetherspoon barmaid shares tricks staff use to get customers to spend more

Fry Electronics Team

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