WhatsApp insists new privacy changes won’t link personal information to Facebook ads

Whatsapp is updating its privacy policy to include new features like communities and support for smart glasses.

The Meta-owned company is at pains to point out that it doesn’t impact the data exchanged between Whatsapp and Facebook, which EU data protection rules ban it from doing.

“As always, we cannot read or listen to your personal conversations as they are end-to-end encrypted,” the company said. “That will never change. These functions do not [alter] the way we operate the WhatsApp service, including how we protect your personal information, wherever you are in the world.”

The actual changes relate to product optimizations, such as B. Information about the recently introduced option to search for companies on WhatsApp.

“This feature is optional and makes it easier to find and start conversations with businesses without leaving WhatsApp,” it said.

“Search terms are processed anonymously and cannot be linked to your account.”

When this feature was first discussed, it became embroiled in a controversy over whether WhatsApp was trying to circumvent EU regulations that forbid linking Facebook accounts to WhatsApp accounts to process personal data for advertising purposes. The Irish Data Protection Commissioner finally approved the measure.

Meta is frustrated that WhatsApp hasn’t been able to be monetized by linking to Facebook ads for a while. Despite being the most used social media or messaging service in Ireland, Meta has little opportunity to monetize WhatsApp due to the ban on connecting the two ecosystems.

Other changes include details of the new Community feature, which aims to expand the way organizations and groups now rely on WhatsApp to structure their communications.

The changes also include information about wearables like Facebook’s Ray-Ban Stories Wayfarer smart glasses and how they can be used for messaging and calling.

“Your personal messages and voice calls sent via wearables and companion devices are always end-to-end encrypted,” the company says.

https://www.independent.ie/business/technology/whatsapp-insists-new-privacy-changes-wont-link-personal-details-to-facebook-ads-42142907.html WhatsApp insists new privacy changes won’t link personal information to Facebook ads

Fry Electronics Team

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