THE income from streamers, influencers and content creators has long intrigued many.
The idea that someone on Twitch or YouTube could make millions of pounds every year from the comfort of their own home is something we all wish we could.
However, only the streamers at the top of the industry can bring in that much money. This begs the question, who are these people?
For a long time it seemed like this question would never be answered, but in October 2021 an unlikely source surfaced.
After a major security breach at Twitch, hackers posted earnings of top streamers from August 2019 to October 2021.
These numbers include how much a channel has earned from subscriptions and donations, but most importantly, don’t include Twitch’s share.
All of this revealed that the top earner on Twitch, making £8million over that two-year period, is the channel known as critical role.
So what are they streaming that is captivating viewers around the world? Dungeons and Dragons.
Yes, this role-playing game, aka D&D, that’s so often portrayed in the media as something only the nerdiest nerds play, has gone way more mainstream than you might have thought.
Critical Role started in 2012 but didn’t start streaming on Twitch until 2015 when they started streaming their games weekly.
They quickly became the number one D&D channel on the web, and their cast possessed fantastic improvisational and acting skills that brought their characters and the world to life.
Their talent for telling compelling stories has garnered them over a million followers on Twitch and approximately 500,000 views per episode across all platforms.
From the outside, they might not look like a traditional twitch channel.
Instead of a single streamer, eight main cast members and an entire team work behind the scenes to broadcast twice a week.
Twitch is far from their only source of income, their YouTube channel has almost 2 million followers and they accept donations.
85% of these donations go to various charities, while 15% is retained to fund the channel. There is also a large selection of goods.
They have also grown into projects outside of D&D. In 2019, they launched a Kickstarter campaign for an animated series, The Legend of Vox Machina.
This campaign was a huge success, raising £6.6m and is now available on Amazon Prime.
How much the team makes outside of Twitch is unknown, but you can imagine it’s in a similar range.
Critical Role shows how lucrative the online content creation business has become, and while it’s extremely unlikely to succeed, it’s not that difficult to get started yourself.
Written by GOOD LUCK AND HAVE FUN.
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https://www.thesun.ie/tech/9129508/highest-paid-twitch-streamer/ Who is the highest paid Twitch streamer?