Technology

Why Apple’s Most Addictive Device Boosts Health

Apple can easily consolidate iPhone user basecontinue its mission in enhance human healthand create a fortress cum solid foundation of stone from which expanding services in the future. All it has to do is sell Apple Watch like razor for its iPhone.

High pile, sell cheap

Apple’s most personal device, the watch, remains the best expression of the human/machine upgrade. It is also the best Apple product to sell at a loss, because everyone who wants one also needs an iPhone.

And while selling products for less than cost is not really (never) Apple’s WayThe company has a lot of hardware, software, and related value-added services to complement its core, so making that core more powerful certainly comes at a cost.

Think about it. Currently, Apple is selling Apple Watch Series 3 for $ 199. But this is a flawed product proposition as the main watch is already in Series 7, which means the Series 3 feels dated before you take it out of the box.

You can wrap the Apple Watch SE around your wrist starting at $279. The device is a bit more premium than the company’s third line of watches, but I can’t help but think if Apple shifts some of the benefits. Indirectly, it can provide the same utility for $199 or less.

That would be great if the obsession was about price, but I’m not talking about that. I’m talking about extending the value of user experience.

When the combination is greater than the sum

What I’m saying is: once you add the Watch to the equation, you get more out of owning an iPhone. It enhances your personal being with health-promoting featureswhile giving your iPhone the skills it lacks.

Once you invest in one, the watch becomes an even more important component to the stickiness of an iPhone product. When you have both products, you won’t find anything to replace the combination. And, of course, when it comes time to upgrade your smartphone, you’re even more likely to want to stay in Apple’s Magic Garden. And you’ll want your friends and family to join you there.

If this set of assumptions holds true, it’s not hard to believe that if every iPhone user owned an Apple Watch, they wouldn’t want to own one again. Of course, they would also be far more willing to invest in any future or current health and wellness services Apple might introduce.

These two products provide a solid foundation of trust from which the company can plan its path to the next several trillion dollars. iPhone generates cash. Watches strengthen loyalty.

Laying the foundation for service expansion

Of course, Apple doesn’t have to do this. You could easily argue that right now people who want both products already have both. Similarly, recent wearable data shows that there is a large market of iPhone users who have not opted for the Apple Watch.

At the same time, innovative new implementations in the industry such as The recent Volvo service app I wrote about shows that the device is becoming more useful in more situations every year.

On top of that, it was recently rumored that Apple plans to ditch the Apple Watch S3 in favor of the new SE-flavored watch. When it comes to saying that Apple can drop up to $300 on the iPhone SE 2022 (with 5G), it seems to me like the company has a chance on a mission to clean up hell. Think about the Watch/iPhone combo offer the company might make as it seeks to attract Android switchers in mid-range markets.

“Why is Apple cutting margins so thin?” you cry.

So easy. In doing so, Apple will invest in future markets, expand its customer base, strengthen existing customers, and create the strong foundation it needs from which to build continued sales. Get more of our services, including things we haven’t heard of yet.

Apple services turned into lucrative razor blades designed for the (highly profitable) iPhone and Apple Watch essential, addictive, and affordable.

Are medical services available?

There is a tactical reason for this. Apple has big plan for health, though the company doesn’t seem ready to introduce them yet. The next big product release from Cupertino (aside from iterations across its existing hardware) will be AR glasses, with the car likely to follow.

But Apple’s future health plans will involve watches to some extent. Making users addicted to iPhone/watch combinations even more now will pay dividends in any year when major health announcement(s) taking place; Apple would then solidify a huge user base of customers who would be willing to invest in those services.

Of course, it doesn’t need to build its Apple Watch user base based on price. Features, design (we all want a round), and platform integration seem to have done it. But Apple’s growing services revenue means it may become more viable than ever.

I don’t think it will affect the company’s bottom line at all if it happens. Because even at current prices, the combination of both the iPhone and the watch – along with the core offerings – forms a powerful key to customer retention. So what’s wrong with extending that to even more people?

Follow me on Twitteror join me in AppleHolic’s Bar & Grill and Discuss Apple group on MeWe.

Copyright © 2022 IDG Communications, Inc.

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Fry Electronics Team

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