Why care about Crystals? Epidemic.

LOS ANGELES – At a time when health was at the forefront of many people’s minds, crystal jewelry, rock crystal and gemstones experienced a renaissance.

Rebecca Selva, creative director at Fred Leighton and Kwiat, said that “in times of anxiety,” we seek out what has great symbolic and healing powers,” said: “What in so many centuries centuries and since antiquity is believed to have certain healing, aphrodisiac and positive qualities. . ”

And some jewelry designers and builders say they’re seeing results.

“We’re exploding at the seams” when it comes to sales, said Jacquie Aiche, a fine art jewelry designer based in Los Angeles. Although Ms Aiche has incorporated crystals into her jewelry since introducing her eponymous brand in 2003, she says sales of her crystal pieces more than doubled in the first half. 2020, “then continued to stay at a spike and is continuing”. (The company is privately owned; Miss Aiche would not disclose revenue, but her crystal pieces range from $2,000 to $25,000.)

In addition to the Healing Crystals necklace line, which combines elements like clear quartz, amethyst and topaz with diamonds, Ms. Aiche says her line of body jewelry, including diamond-encrusted bras and necklaces, per person, has also “increased prices”. And in August 2020, she launched her first men’s line, including necklaces and charms with crystals, because “men feel left out when they come to their women.” .”

During the interview, Ms Aiche sat at a square wooden table – what was once the garage at her Beverly Hills bungalow, but is now a workshop and studio – dotted with necklaces, a crystal book, a large bowl full of chocolates. and a bouquet of pink and red flowers.

“I don’t sell jewelry, I sell energy,” she said, “and this growth of people looking for something they can connect with and feel better about.”

Examples of stone crystal jewelry can be traced back to the Sumerian and Mesopotamian civilizations. And, “the pre-Colombian natives of the Americas are using nuts and seeds with the same mindset, that certain things can help protect you,” says Sara Payne Thomeier, Head of Jewelry strength for the Americas at auction house Phillips said.

“There is now not only growing interest and awareness in the potential remedial properties of natural earth elements such as crystals, but it is ‘more normalized and mainstreamed,’” Ms. Thomeier said. . “I think back a few years ago; those who allude to the healing power are considered a bit hippy-dippy and very shy about mentioning it. There’s no shame in presenting ideas and showing you have some faith in the possibility that these things can have healing powers.

“In fact,” she adds, “it can be an especially powerful sales tool” for jewelry designers, salespeople and marketing executives.

For several months in 2020, high jewelery designer Ana Khouri, who normally lives in New York, has stayed on her ranch in her hometown of Brazil, carving by hand for her latest exhibition and working for the organization. Her nonprofit, Projeto Ovo, generates money for about 80 Brazilian charities by selling used clothing and accessories.

“I had a time last year,” says Khouri, “and the relationship between rosewood, now extinct, and crystals, and the inherent tension of materials and magic is something I practice. centered on”.

Of the 17 unique pieces from her November show at Sotheby’s New York, 15 included crystals, the first time she’s used them in her work. Sold-out items include a minaudière in carved rose quartz and a Fairmined gold necklace with a total of 5.54 carats of pink and white diamonds, crystals, rose quartz and amethyst.

“Since the launch of this exhibition, the response I have received has been amazing,” said Khouri. “It opens the way for crystal to be accepted more in high-end jewelry.”

The concept of pleasant jewelry is something that the Temple of St. Clair has been aiming for nearly four decades. The New York-based designer made his first stone crystal amulet in 1986 after being inspired by the amulet in the collection of Lorenzo de’ Medici, the 15th-century Florentine statesman .

Mrs. St. “During this pandemic, there is a little bit of panic,” Clair said. “Things are flooding back now and people are looking for some connection. People want an object with personal meaning.”

In a video interview from her SoHo studio, she declined to elaborate on her revenue but noted that her sales this year have surpassed pre-pandemic numbers and her customers increasingly comfortable shopping online. “This is not a gift business. People are buying parts of me for themselves; they’re choosing something that can speak to them personally,” she said, adding, “we just can’t keep certain things around. ”

Her eponymous company is known for its rock crystal amulets that incorporate designs like mandala and diamond honeycomb in 18 karat gold, with prices ranging from $1,000 to $25,000.

“There’s no doubt in the gems, minerals, crystals and crystals category, there’s been a huge, huge surge in interest,” said Fred Leighton’s Ms Selva. Case in point: While on the phone, Ms. Selva walked into her chief executive’s office only to discover a huge newly installed amethyst geologic code. “This is not a trend, it’s more than that.”

https://www.nytimes.com/2022/01/26/fashion/jewelry-crystals-jacquie-aiche-beverly-hills-california.html Why care about Crystals? Epidemic.

Fry Electronics Team

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