There’s a truly heartbreaking moment in Robert Zemeckis’ live-action “Pinocchio” adaptation, where we see that all the cuckoo clocks in Geppetto’s store are themed by a different Disney property. Marketing has long been a major part of what Disney does – dolls, theme parks, clothes, lunch boxes – but now that mentality is seeping into movies, like the Disney Princess scenes in “Ralph Breaks the Internet”. Disney has become obsessed with Disney itself (hence all remakes of Disney classics), and the snake continues to eat its own tail. Very little about what Disney is doing feels like art.
The company is in dire need of a change of reputation to restore artistic legitimacy. Criterion is something that can provide that, but those who manage it won’t just do it blindly. No, with Disney’s permission, Criterion will browse the studio’s catalog and find works that demonstrate a striving for excellence. They’re not hard to find, as Disney has a long history of producing movies filled with creativity and ingenuity.
Criterion also provides an opportunity for these films to be set in a completely different context. Take “WALL-E”. Now, we think about how it fits in with other movies produced by Pixar. We don’t even consider this an Andrew Stanton movie. By presenting it within the framework of a singular film in the Criterion Collection, it allowed us to separate it from the consortium and think about it more independently as a work of art created by everyone. maker.
https://www.slashfilm.com/999822/why-the-pixarcriterion-team-up-is-great-news-for-disney-fans/ Why Pixar / Criterion Team-Up is great news for Disney fans