Wienermobile is back after a brief name change


MADISON, Wis. (AP) — Some names are just the worst.

Just four months after announcing that the hot dog-shaped Wienermobile was changing its name to the Frankmobile, the unique wiener on wheels is returning to the original.

Oscar Mayer announced on Wednesday on Instagram that the Frankmobile is toast. The Wienermobile is running again.

The name change, announced by The Kraft Heinz Company in May, was intended to pay homage to the brand’s 100% beef franks and its new recipe.

For fans of the original name, the change was frankly ridiculous.

“It was a really great summer!” says the Instagram post. “But like you, we missed this BUNderful icon. Help us welcome the Wienermobile back!”

Oscar Mayer was headquartered in the Wisconsin capital of Madison for nearly 100 years before moving to Chicago in 2015. The first Weinermobile was developed in 1936 and has gone through several iterations since then.

Anyone who travels to promotional events in the Wienermobile is called a hotdogger. Perhaps the most famous hotdogger is former Speaker of the U.S. House of Representatives Paul Ryan, who drove the Wienermobile one summer while in college.

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