Sylvia Williams, 60, is said to be part of a “engineered” fallback process after Lyons Holiday Park decided they wanted to boost their social media following
Image: Getty Images / iStockphoto)
Sylvia Williams has been fired by bosses at Lyons . holiday park after they “lagged behind the competition” in terms of online followers.
The employment hearing said managers wanted more “likes” and “shares” online and blamed her for the “underperformance” of their social sites.
But Ms Williams was not offered a training course, the court heard, and was “skipped” in favor of younger employees in their 20s.
She was then said to have been dragged into an “engineered” redundant process and subsequently fired.
Ms. Williams tried to sue Lyons Holiday Parks for age discrimination but a court dismissed the claim. She successfully sued for unfair dismissal.
Daily Post Wales)
A board report said: “Directors want to enhance and expand their marketing to fully exploit the opportunities presented by digital marketing and social media.
“[They] realized that they were lagging behind their competitors in such activities, including in the number of ‘likes’ and ‘shares’ of their posts. “
Ms. Williams had worked for Lyons Holiday Parks for nearly a decade when she was fired in March 2020, when she was 60 years old.
The hearing said Ms Williams still applied “historic” marketing techniques including the use of advertising trucks or trailers.
Bosses also told her that “it’s good to give young people a chance” when they hire younger employees.
Lucy Raven, 23, was appointed a marketing assistant in 2017 to improve her social media and online duties.
In December 2019, Ms Raven was invited to a training course but Ms Williams was not.
“Ms. Williams is not considered a long-term prospect in the revamped department due to the department’s past performance and excessive malice,” the court report said.
It added: “[Lyons Holiday Parks’] senior management … feels from observations that Ms. Williams is working in her comfort zone and is part of an underperformance problem in her department.
“The directors weren’t sure what she did to keep her working all day.
Ms Williams was told she was at risk of redundancy – but the court said Lyons Holiday Parks had decided she would be fired.
Around the same time, she applied for a new social media role that the company advertised. She was invited for a second interview by her manager Craig Moss even though he knew her fate, the court heard.
Mia Wilson, 21, got the social media job and Ms Williams was fired.
Employment judge Vin Ryan said: “Lyons Holiday Park created the look she went head-to-head during a competitive interview process with Ms Wilson.
“[They] has in fact pointed to Ms Williams for dismissal and has sought Ms. Wilson’s application for the Social Media role. “
Judge Ryan ruled that Ms Williams had been unfairly dismissed but not discriminated against due to her age.
The judge said: “However, we found that if Ms Williams is believed to be being productive in her department and is making the most, or even better, use of social media and exploiting its potential. its ability, she might not have been fired.
“We found that Lyons Holiday Parks was interested in competence and performance, not employee age profiles.
“The company wanted an effective department that collects, collates, analyzes and mines customer data. Ms. Williams does not show an aptitude for this, although the company does not specifically train her for it.
“She was mainly engaged in other activities that most companies felt were not worth pursuing.
“No matter what age she was at the time, the company didn’t see her as an effective, high-performing marketer capable of delivering what they wanted.
“That was the cause of the lack of goodwill on the part of the company. That’s why it sought to fire her and created a situation called redundancy.
“There was nothing she could do to save her job… That’s a foregone conclusion.”
Lyons Holiday Parks and Ms Williams reached an out-of-court financial settlement.
https://www.mirror.co.uk/money/woman-60-wins-tribunal-case-26298169 Woman, 60, wins lawsuit after boss 'fired her for being bad on social media'