Woman turns peanut butter recipe into multimillion-pound supermarket shelf business

To exclude, to expel:

On International Women’s Day, we caught up with Pip Murray, founder of Pip & Nut, on her journey from running a marathon to launching a global business, now running from her home in California

Pip Murray was just 23 years old when she quit her job in theater to pursue her dream of starting her own business.
Pip Murray, founder of Pip & Nut

Pip Murray was 23 years old when she quit her job at the theater to follow her dream start her own business.

She just finished a marathon in Paris that she says is her inspiration.

Pip told The Mirror: “I was constantly looking for foods that would help maintain my health during training sessions.

“Peanut butter is my go-to, however, what always bothers me is that almost all the peanut butters I buy in the supermarket contain palm oil, and those that don’t are bland.

“Its popularity is growing due to the huge trend towards protein, but it is lacking inspiration, especially among younger consumers like me. So I decided to tackle the task myself,” she said.

“And Pip & Nut was born.”

Pip remembers making more than 200 batches in her rented kitchen



Pip started her project in her kitchen in north London.

“I bought a blender and started testing the products from the kitchen table of my North London apartment,” she says.

“I started making my own natural, palm-free nut butters.

“In the evenings, I make my products, and on the weekends I try and sell them. Initially, I will make 200 jars at a time.

“Then I brought these original recipes to Maltby Street Market to try them out with the public.

“Every week, I would sell out everything.

“I had this vision to scale the brand. My ambition is to be the number one natural nut butter brand and so I need sponsorship.

Her dream is to bring her recipe to the world


Pippa Murray)

“To get started, I used a mixture of startup loans, a small loan from my family, and my own income from my job,” she says.

“I then spent a year navigating the world of food production and figuring out how to create my kitchen countertop products in a larger facility.

“After refining the recipe and developing the brand, I started raising capital to put Pip & Nut into production.

“I was quite young at the time and I didn’t have a lot of savings, so I decided to raise capital through crowdfunding in 2014.

“I raised £120,000 from just over 70 investors in nine days using Crowdcube!”

Just four months later, in January 2015, Pip launched Pip & Nut at Selfridges.

“Selfridges Food Hall is an iconic venue and seeing my products on their shelves is a moment I will never forget.”

The brand quickly gained traction and within a few months it was stocked in Ocado, the Netherlands, and Barrett and Sainsburys.

She says seeing her products on the shelves of Selfridges diner was a big moment.


Alamy Stock Photo)

“Supermarkets have really expanded our ability to reach more people.”

Then, Pip & Nut continued to go from strength to strength, winning the list with Tesco, Asda and Morrisons.

“More recently in October 2019, we stepped outside of this category for the first time and launched the snack world with our delicious nut butter cups.”

Today, Pip runs a team of 25 people in charge of marketing, sales, operations, and products.

They have managed to raise £3.4 million from angel investors to continue to scale. Last year, businesses sold more than £18 million of products.

“We work with our warehousing partners to get our products to the stores, we don’t own our own warehouse.

“Right now, you can find Pip & Nut in over 6,000 stores across the UK and Ireland.

“But we have some big ambitions over the next three years as we set out to double the size of the business.”

Talking about her highlights, she recalls a moment during last year’s Australian Open.

“Last year, I had a really upsetting moment when I saw Emma Radacanu say she was taking Pip & Nut on tour with her.

“I just watched her win the Australian Open, so this is an important moment for our brand.

“What we have achieved as a team has far exceeded my expectations of the business when I started it.

“I find it motivating to know that as a business we are not only scaling, but we are doing so in a way that reduces our impact on the planet and makes people’s lives better. better.

“It was incredibly rewarding and I am forever grateful that I have to do this every day for a living.”

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Read more Woman turns peanut butter recipe into multimillion-pound supermarket shelf business

Fry Electronics Team

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