Woman who bagged £81 worth of groceries for £9 explains best time for yellow stickers


Hollie Saunders has managed to save an impressive £72 at her latest Morrisons store by taking advantage of discounts – and her haul included sausages for 15p and chicken for 22p

Hollie Saunders shares her yellow sticker tips
Hollie Saunders shares her yellow sticker tips

the Cost of Living Crisis means families across the UK will be looking for ways to save money – including in the supermarket.

We all know yellow stickers are a great way to cut the cost of your grocery store, and one woman shared her tips on how to maximize your chances of finding a bargain.

Hollie Saunders, 23, a retail manager from Caerphilly in Wales, managed to save an impressive £72 at her Morrisons store by taking advantage of discounts on one of her recent supermarket trips.

Her trolley contained sausages for 15p, chicken fillets reduced to 22p and beef slices for 55p.

Hollie’s total bill should have been £81.70 but she only paid £9.53 – a saving of £72.17 for 28 items.

Hollie shared her impressive supermarket yield online


hollie saunders

The receipt shows she only paid £9.53


hollie saunders

“There was plenty [of reductions] there. I think they started cutting earlier than normal because of the sheer volume,” Hollie said.

“The yellow sticker area in my Morrisons is larger than most other stores. They had tons there and when I got there it looked like they had just finished cutting down.

“Everything was 20p or 30p. It was all meat so I could freeze it. I just grabbed whatever I could use. I also picked up food for my family.”

How do you save money in the supermarket? Let us know:

Hollie says she visited her local Morrisons around 11.30am on a Sunday – citing this as the best time for discounts.

When she visits between Monday and Saturday, the bargain hunter says between 2pm and 3pm is the best time for Morrisons deals.

Of course, every store starts their yellow stickers at different times, so there’s no guarantee that your local store will start discounting at that time as well.

Our cost of living Team of experts is here to help YOU through a very difficult year.

They bring you the latest money news and also offer expert advice.

Whether it’s skyrocketing utility bills, the cost of weekly groceries, or increased taxes, our team is always by your side.

Every Thursday at 13:00 they participate in a Facebook Live event to answer your questions and offer their advice. visit watch. You can read more about ours team of experts here.

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Some supermarkets, for example, only start reducing as they approach closing time – sometimes around 6pm or even later.

It’s best to familiarize yourself with your particular store so you can plan your visit – you can even ask the staff about the best time for discounts.

“My Morrisons is discounting a little earlier compared to other stores,” Hollie said.

“Sometimes I can go to Asda at 6pm and they have tons of discounts – but at my store they often just discount their groceries a bit.

“My other tips are to always pay attention to the size of the products. You look at some offers and it says two for £2, but you will sometimes find that you can buy both separately and get more bang for your buck.

“I always buy the cheapest drugs when it comes to things like acetaminophen. There is often no difference to more expensive brands.

“I mostly buy own brand items from supermarkets and have never had a problem. Noodles are noodles.

“I also use Olio and Too Good To Go. I get really good stuff from Starbucks, Greggs and Morrisons from Too Good To Go.”

Supermarket shoppers have been warned to stand in front of one annual food bill increase of £180 as the cost of living crisis continues to put pressure on households.

That’s according to research by Kantar, released last month, which shows food prices rose 3.8% in the four weeks to January 23 – up from 3.5% in December.

If you want to save money at the supermarket, read these tips…

  • Look for discounts and coupon codes online and subscribe to mailing lists from brands and retailers that use them.
  • Get free magazines from the supermarket – there are often coupons in them.
  • Try the downshift challenge; Here you exchange branded goods for supermarket own brands.
  • Meal prep to reduce impulse buying and spending on what you already have in the cupboard.
  • Freeze any leftovers that can be eaten at a later time to avoid food waste.

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