Wordle brought “tens of millions of new users” to the New York Times.

Apparently, the purchase of the successful puzzle game Wordle was a good deal The New York Times. The Company announced its quarterly results on Wednesday, attributing a huge surge in new subscribers to Wordle. “Wordle brought The Times an unprecedented tens of millions of new users,” Times CEO Meredith Kopit Levien said in a earnings statement, “many of whom stayed to play other games,” leading the company to its best-ever gaming quarter.

That Times acquired Wordle from creator Josh Wardle back in January, and said it paid “an undisclosed price in the low seven figures” for it. Now it’s in Times‘ Collection of games that also includes two daily crosswords, Spelling Bee, Sudoku, Vertex, Letter Boxed and Tiles. (By the way, if you’re a pun fanatic and have never done it tried letterboxedit’s a good one.) They all come with an overall subscription to the Timesor as a separate monthly subscription for $5.

So far the Times Wordle hasn’t changed much other than giving it a new URL and short mess up all the stats. (No, it didn’t make the game harder.) But it’s started adding some nudges to the app to play some of the company’s other games… and maybe subscribe, right? It apparently works: Overall, the Times said it added 387,000 net digital-only subscribers last quarter, though it didn’t say how many of those are Wordle players. That Times also offers a dedicated subscription to its cooking content and an all-in-one digital bundle.

Wordle’s virality seems to have waned somewhat over the past few months, with fewer users sharing their daily results in group chats and on social media. But of course that doesn’t mean that people stopped playing. (By the way, I got Wordle in two installments on Wednesday. Please clap.) And for all the many, many Wordle spinoffs out there, that certainly bodes well. Maybe Spotify will catch up audible Juicing subscriber numbers, and maybe framed is the solution to everything that plagues Netflix. worldly could definitely be a feature of google maps.

That Times has hinted in the past that it could potentially make Wordle a subscriber-only game, but didn’t say anything about its plans on its conference call. And if the game continues to bring that many people into its ecosystem, it will Times might just decide it’s better outside of the paywall.

https://www.theverge.com/2022/5/4/23056688/wordle-new-york-times-subscribers Wordle brought “tens of millions of new users” to the New York Times.

Fry Electronics Team

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