“You lose your creativity and you almost burn out” – Suzanne Jackson on why she’s stepping down from the beauty brand

Suzanne Jackson’s creative contribution will continue to be at the forefront of Sosu Cosmetics after the beauty mogul named a new chief executive at the company.

he company was founded in 2015 and now offers over 100 beauty and skin care products.

In 2018, the company launched a second brand of tanning products, Dripping Gold. His Wonder Water product has sold over a million to date.

Ms Jackson said it was an easy decision to hand over the reins to Caroline Dalton, who has a wealth of experience as Purchasing Manager at Primark.

Suzanne will now focus heavily on the creative side of the business, putting her energies into marketing and product development.

“It was an easy decision because I’m very realistic and very aware of everything I do in the business,” she told Independent.ie.

“I can only take the company as far as I’ve taken it and I’ve just realized we’ve just staggered for the last year or two and I know that’s because I just don’t have the right people have at the top.

“So I wanted to invest in a CEO who would basically take the reins, come in and grow the company and give us the expansion that I know we have because we’re just scratching the surface while I’m running the business there.” lead. so it wasn’t a difficult decision.

“Obviously it will be a bit more difficult to fully let go, but I’m still involved in the areas where I excel, which are branding, marketing and product development. So I’m going to focus on those three areas and give up everything else.

“Caroline runs the whole business but I just want to keep my finger on the creative side because when you run a business you get sucked into all areas of the business and I find that you lose your creativity and you almost just burn out .”

Ms. Jackson hopes the company can conquer the European market and expand globally before eventually making its way to the US, Australia and Dubai.

“To be honest we missed a lot of potential because I didn’t have a CEO there, so I missed a lot of opportunities and I don’t miss them anymore. Caroline is the woman who takes over; She’s the queen of beauty in my opinion,” she said.

“In my opinion, there is no one else for the job. I was so excited when she accepted our offer. I’ve wanted Caroline to be my CEO since I first met her eight years ago.”

Ms Jackson and her husband Dylan are spending the summer months in Portugal and have plans to eventually buy a property and spend more of their time there, a move they say didn’t impact their decision to step down as CEO.

The Dublin native is also the co-founder of Mantra, a shoe and sunglass brand, and creator of Talking Is Medicine, an Instagram platform that promotes positivity and self-care.

“I set it up as a hobby and it’s a site that sheds light on our day-to-day problems. Things just get us bogged down, and it’s really about giving people that extra motivation to keep going and striving for more,” she said.

“I just wish that during my tough days in business and life I would have stumbled upon a site like this that sheds just a bit of light and gives you a little kick. It’s about resonating with people and I’m going to do a lot more with that in 2023.”

Ms Jackson said she has big plans for the platform, which she will be unveiling soon, and also hopes to do more television work and launch a new brand in the future.

“I’m also working on another brand right now that might launch next year under Dripping Gold – but a separate category – and that’s coming next year, so that’s very exciting,” she said.

“It will be another heart project that will come to life in 2023.”

https://www.independent.ie/news/you-lose-your-creativity-and-almost-become-burnt-out-suzanne-jackson-on-why-shes-stepping-down-from-beauty-brand-42073678.html “You lose your creativity and you almost burn out” – Suzanne Jackson on why she’s stepping down from the beauty brand

Fry Electronics Team

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