A few years ago, YouTube added live redirects so creators could live stream that ended up directing viewers to another video on their own channel for premiere events, like BTS addressing fans before a new music video is shown. Now it has customized Live Redirects so that live streamers can access the service can redirect their audience to another live stream if they go offline. A premiere launch event for the film Top Gun: Maverick on Wednesday one of the first major events will use the newcomer.
On Twitch, this behavior is referred to as a raid. On the one hand, it’s a good way to grow audiences and find new content, but it’s also been a channel for harassment on the platform, as “hate attacks” targeted marginalized streamers with abuse of hundreds of accounts at once.
Creators: Live Redirect is here! Help each other grow by ➡️ redirecting your viewers to other YouTubers’ live streams and premieres once yours ends.
– TeamYouTube (@TeamYouTube) May 3, 2022
Clearly acknowledging the issues Twitch is struggling to contain, YouTube is launching live redirects with settings that could make bot-fuelled harassment something streamers don’t have to worry as much about.
By default, channels on Twitch are set to allow raids from everyone, and while users can change this setting to only allow raids from “friends, teammates, and followed channels,” many don’t. However, by design, YouTube Live redirects can only point to channels that are subscribed to the streamer or that have specifically added that channel to an allowed list. Also, only channels with more than 1,000 subscribers and no active community guideline violations can send a live redirect.
Now that the feature is live we can see how streamers are using it, but building in default settings that give streamers one less thing to worry about should be a good start. YouTube previewed live redirects in a March video along with several other new features which come as it tries to convince developers that this is the platform they should be using instead of competitors of the likes of Twitch, Facebook or TikTok.
https://www.theverge.com/2022/5/3/23055896/youtube-live-redirect-raid-settings-harassment YouTube Live stole one of Twitch’s best features and managed to make raids better