YouTube panics as the app makes a horrific change that could affect MILLIONS of viewers

YOUTUBE increases the number of ads shown on its platform in a desperate bid to make more money.

Viewers report seeing up to 10 non-skippable ads in a single pause following a recent update.

Reportedly, YouTube shows more ads every pause


Reportedly, YouTube shows more ads every pausePhoto credit: Getty

This means that users of the free version of the US video platform are increasingly frustrated when they take distracting pauses while watching.

Commercial breaks on YouTube usually appear before the start of a video and sometimes in the middle of a clip if the creator allows it.

According to Google, which owns YouTube, they are a means of maintaining the platform and supporting creators.

The tech giant introduced a paid tier, YouTube Premium, in 2014, which allows users to pay a fee to use the site without ad breaks.

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Now YouTube seems to be getting more out of viewers who don’t want to shell out £11.99/$11.99 a month for Premium.

Over the past month, some users have noticed that the number of ads shown on YouTube seems to have exploded.

Multiple reports on social media claim multiple non-skippable ads are shown per pause.

A screenshot posted on Twitter shows FIVE advertisements that appear before any content can be viewed.

Other Screenshot suggests that users are shown ten ads before they can watch again.

According to a number of posts on Reddit, longer videos experience commercial breaks up to every few minutes.

The news has some users panicking, who have branded the change “disgusting”.

One Twitter user wrote, “The devil works fast, but YouTube works faster at making bad decisions.”

Another said: “Imagine you want to watch a video on how to help a loved one who is choking and you get 10 unskippable ads before you can watch the video.”

Others were more supportive of the change, with one Twitter user writing: “That’s good, creators should be paid more now. I don’t know why people hate advertising so much.”

YouTube hasn’t announced any plans to expand its advertising program.

The platform reported record ad revenue of $7 billion last July — more than double the previous quarter.

However, tech companies are feeling the pinch this year due to a sluggish economy resulting from record inflation.

Netflix, Google, Microsoft, and Meta have all taken action this year to cut costs amid an industry-wide earnings slump.

A YouTube spokesperson told The Sun: “At YouTube, we’re focused on helping brands connect with viewers around the world, and we’re constantly testing new ways to present ads that enhance the viewer experience.

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“We ran a small experiment globally where multiple ads were served in an ad pod when viewers watched longer videos on connected TVs.

“The goal is to provide viewers with a better experience by reducing commercial breaks. We have completed this little experiment.”

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