YouTube creators and sellers will now have the ability to link Shopify stores to their YouTube channels through a newly announced partnership between the two platforms.
Revealed on Tuesday (July 19) in a blog post by YouTube Vice President of Shopping Products David Katz, the partnership will allow creators to display Shopify-listed products on their YouTube channels while benefiting from Shopify’s real-time inventory syncing “so that viewers never disappointed to see a product out of stock,” Katz wrote. Additionally, creators can enable direct payments from YouTube so users can purchase items without leaving the platform.
“Shopify is the commerce infrastructure of the Internet, powering millions of independent businesses worldwide,” said Shopify’s Product Manager. Kaz Nejatian in a statement. “We believe creators are the next generation of entrepreneurs, and YouTube has been a leader for a long time in driving this new group of entrepreneurs. We’re excited to partner with YouTube and help expand the creative economy into the next phase of growth. “
YouTube is just the latest streaming platform to integrate with Shopify, following previously announced partnerships with TikTok in August and Spotify in October.
In the same blog, Katz also revealed YouTube’s plans to introduce a new shopping destination under the “Discover” tab that will introduce “purchasable relevant content” to users in the US, Brazil, and the US. India, with more countries coming later this year. Additionally, the platform unveiled new tools in YouTube Studio’s “Shopping” tab so creators can manage how their products are tagged and appear on their channels. All eligible creators now also have access to live shopping features, including the ability to tag products to the live stream right from the platform’s Live Control Room.
To link their Shopify store, creators can visit the “Shopping” tab in YouTube Studio or Navigate here to find more about.
https://www.billboard.com/pro/youtube-shopify-partnership-creators/ YouTube partners with Shopify so creators can ship more products – Billboard