Zara has introduced a fee for customers who return unwanted online purchases for the first time.
he retailer, owned by Spanish fashion giant Inditex, has introduced a €1.95 fee for Irish customers wishing to return unwanted items bought online from this month.
UK buyers will also be charged £1.95 for returning online orders.
The fee will be deducted from the total refund amount, according to the company’s website. Zara also stressed that buyers can still return orders for free at any store in the same region where the purchase was made.
Consumers still have 30 days to return unwanted items, and Zara also accepts returns of items from different orders in a single shipment.
The move to introduce such a fee comes as return rates for online fashion retailers have risen sharply in recent months.
An increase in buying since the end of the lockdown has also been accompanied by a rise in yields. This rapid rise has been attributed to trend-led shopping, customers buying the same item in different sizes, and the return of socializing and events post-lockdown.
In its full-year results released last week, Boohoo reported that its adjusted earnings fell 28 percent and cited rising yields as a key driver of its growth. In a statement, the fast fashion retailer reported that return rates have now exceeded pre-pandemic levels and exceeded expectations.
This trend is expected to continue in the coming months, with Boohoo stating that it expects “lower net sales growth due to annual year-over-year increases in returns rates.”
Fast fashion retailer In The Style also reported a fall in its half-year profits in December amid “higher-than-expected” return rates, although the company said rates are beginning to normalize after a mixed first quarter.
ASOS has also reported increasing returns rates in the first half of its fiscal year, although returns remain below pre-pandemic levels.
A report last year by IMRG and ReBound, a retail returns solution, found that 23 per cent of women’s clothing was typically returned by UK buyers, the highest rate recorded by any retail category.
https://www.independent.ie/business/zara-to-charge-irish-shoppers-for-online-returns-for-first-time-41638942.html Zara is charging online returns from Irish shoppers for the first time