The ‘Bongoland’ sign was placed atop a cuddly toy stand and was pointed to Twycross Zoo in Leicestershire only by an concerned Loughborough mother who tweeted about the zoo
Image: BPM MEDIA)
A zoo has apologized after a mother was shocked to discover a racist ‘Bongoland’ sign in its gift shop.
Twycross Zoo, in Leicestershire, has apologized and launched an internal investigation after a customer noticed the sign this week, LeicestershireLive reported .
During a fortnightly trip to the famous attraction, a mother from Loughborough discovered a sign that read ‘Bongoland’ – a racist term used to refer to derogatory stereotypes about Europe Non-colonial.
This sign is attached to a magnetic monkey toy manufactured by Nature Planet – a company that supports a leading conservation organization.
The mother said: “I was surprised to see it there.
“It’s not something I would expect to see in zoos, especially since they are places of learning.
“I was just surprised how the signage was there and no one knew the words.”
She reported the matter to Twycross bosses on social media after returning home from her visit, receiving a public apology and assurances that an investigation would be conducted.
She added: “I feel like I have to raise the issue and social media can be of great use in raising issues like this.
“I did not join a crusade. At that time, I had my children with me and it would be easier to declare later.”
Her tweet about the sign drew a similar shock response from other users, but the mother said she believes the sign was not intended to cause offense.
“I don’t think for a minute Twycross wanted to put up a sign with that word. It was clearly related to a product, but someone should have looked and said ‘wait, that’s not true,’ she continued.
“Obviously it’s an oversight, but the zoo needs to be aware of what it’s telling people and the social history that word might have.”
In a statement, Twycross Zoo confirmed that the sign was quickly taken down following the visitor’s report.
A spokesperson for the zoo said: “The supplier is one of many we’ve partnered with, selected specifically to support Save the Orangutan – an essential conservation organization fighting for the survival of the animals. mighty, but critically endangered apes while replanting trees in the rainforest.
“Twycross Zoo immediately removed the sign when it was brought to our attention by a Twitter user.”
Twycross said assessments will now take place after the incident.
The spokesperson continued: “We are in the process of reviewing the full range of products in our gift shop.
“We have also reached out to Nature Planet for feedback, asking them to do their own review and specifically the rebranded product range.”
https://www.mirror.co.uk/news/uk-news/zoo-apologises-after-shocked-mum-26277647 Zoo apologizes after mum is shocked to find racist 'Bongoland' sign in gift shop